The Resolution Blog

FEBRUARY 11, 2016

Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. It's a very interesting time right now for PR measurement; just last week Meltwater defended the use of AVE (advertising value equivalent) and the PRCA issued a statement condeming their decision to support and offer it as a service.

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PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election.

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Ethics Data Privacy Policies 247

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Fast-vertising.

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Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

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Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Analytical mind and basic knowledge of digital marketing landscape. However, I LOVE the concept they’re driving at here.

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Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. pic.twitter.com/plqrYTUht3.

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Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

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Publicity Marketing Privacy Advertising 163

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. A Guest Post by Sedale McCall, Digital Analyst, GPG.

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Social Media Media Case Study Analytics 150

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. This was way below Wall Street’s expectations.

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Twitter Customer Service Web Facebook 235

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

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Tools Software Enterprise Measurement 135

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Newsrooms move to predictive analytics. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future.

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Banking Marketing Wireless Advertising 60

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. We should be grateful for analytics that help us hone our craft, tweak our message and ensure the highest conversion possible. If you have some budget, you can play around with different tools like press releases , content marketing and advertising.

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The Resolution Blog

DECEMBER 17, 2015

Go to any publisher advertising rate card and you’ll find the unique user figure rarely changes so is this a true representation of who viewed our coverage? Many of us know that the only way to get a true picture of how many people visited a website and viewed our PR coverage is through the website’s analytics.

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Sword and the Script

SEPTEMBER 3, 2019

Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

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Analytics Report Technology Pitching 68

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

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Communications Conversations

MARCH 8, 2016

Last week, social analytics company, Locowise, released an interesting report on Instagram analytics. percent in January 2016. And finally, I’m already seeing the power of Instagram advertising with some clients. As we all know, Facebook is now merely an advertising platform for brands. 2015 to just 0.95

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Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Are you planning or working on any additional research studies in 2016 / 2017? She received her PhD in advertising from the University of Texas at Austin. – Nicole Lee.

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Publicity Policies Social Media Study 150

Sword and the Script

MARCH 11, 2017

The most impressive recommendation was Page Analytics by Google. This extension allows you to see how visitors engage with any site that has Google Analytics installed (and you have access to those analytics). 3) Native advertising risking non-compliance. Today, that number has flipped, but still remain fairly high.

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Tools Marketing Advertising Advertising 68

Shift Communications

NOVEMBER 2, 2017

Facebook stopped publishing its mobile-only user data; we use predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data and their current overall user base. Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users.

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Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. And later. “64%

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B2B Marketing Advertising Advertising 67

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them. Content Shockwave.

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Trends Publicity Analytics Software 83

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. 5: A deep understanding of traditional, digital and business analytics. All of it. No doubt about that.

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Shift Communications

OCTOBER 27, 2017

increase in Q3 growth from Q3 of 2016. In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content. Ad Revenue.

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Twitter Social Media Media Analysis 87

Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. This is why we’ve invested so heavily in the Cision Communications Cloud.

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Technology Data Big Data Measurement 227

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. advertising, content marketing, ecommerce, email, social media, website, etc.), Intelligent Automation Solutions. Let’s dive into each area. See the full speaker list.).

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Agency Enterprise Technology Analytics 84

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

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Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

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Measurement Comparison Advertising Advertising 40

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of It’s not an isolated result either.

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B2B Facebook Marketing Social Media 60

Shift Communications

FEBRUARY 1, 2018

Facebook crushed expectations in its fourth quarter revenue, always its strongest quarter: Quarter-over-quarter, Facebook showed a 26% increase in revenue, comparable to their 2016 Q4: This brings Facebook to a new high water mark in advertising revenue, an astonishing number: $6 average revenue per user. What Do These Results Mean?

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Facebook Mobile Advertising Advertising 92

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

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Financial Conference Agency Resources 98

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. ” The rise of customer segmentation.

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Marketing Data B2C Big Data 118

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. For example, a television or radio advertisement can be amplified through social media platforms, driving further engagement and expanding the campaign’s reach.

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Radio Television Media Local 74

The Stalwart Blog

NOVEMBER 22, 2015

As plans get underway for 2016, many marketing predictions will be made. Consumers are getting more savvy about keyword-laden articles that are more advertising puffery than substantive, educative content. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms.

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SEO Engineering Education Google 60

Sword and the Script

FEBRUARY 15, 2020

Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. 63% said external advertising media and digital agencies. The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. KPIs and past performance.

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Study Marketing Brand Branding 78

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 17) Combining analytics with creativity drives growth.

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Survey Marketing B2B Content Marketing 104

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Leyla Arsan (@leyla_a) July 1, 2016. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising? Sure we have more content, but it’s it resonating? Engagement. j4V1meSZ4B.

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Content Marketing Social Media Marketing Media 69