Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

PR 20/20

MAY 8, 2019

Marketing Artificial Intelligence Institute. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Ideas are organized by marketing category (e.g. Intelligent Automation Solutions. Let’s dive into each area.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

FEBRUARY 15, 2020

62% of respondents said their KPIs are driven by the historical performance of the company, 42% said it’s based on the marketing budget, and 31% establish KPIs based on competitive metrics. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. It can also be hard to measure.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 5) Marketers will slow down. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Content Marketing Effectiveness. by Frank Strong. at a 95% confidence level.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

AUGUST 13, 2019

Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. Cision acquires Viralheat , a social media management platform with monitoring, publishing, and analytical capabilities. 6a) June 6, 2016: DOJ Rules on PR Newswire. (Sources: destinationCRM , PRWeb , PRWeb ). Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12

Deirdre Breakenridge

MARCH 23, 2016

Compare that with digital advertising, in which.02% If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

JANUARY 1, 2019

As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? The point is advertising is not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In other words, your life is already machine-assisted, and your marketing will be too. The Marketing Machine Age. The Need for a Marketing AI Framework.

Marketing 53

Marketing Software eBook Technology 53

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. After all, the newsroom is about sharing content to start a conversation, not stroke an ego. Exhibit B: Also Starbucks. Don’t: Make it Siloed.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 93

Social Media Marketing Media Creativity 93