Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” Or, what about thinking creatively? Is there a way for you to pitch your client as part of one of the popular Buzzfeed lists, as my friends at Life Time Fitness did last year ?

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Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

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Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Gillette, a P&G brand, even sued them in 2015, citing patent infringements. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. All it takes is a creative team, a willingness to take risks, and serious commitment to PR. If you can’t beat ‘em, buy ‘em. Show the receipts.

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Brand Branding How To Storytelling 136

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Pitching Styles Remain The Same. Images: abductit , Esther Vargas (Creative Commons). Only 13 percent of U.S.

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Social Media Privacy Journalism Media 120

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Looking to pitch traditional media outlets? Army Europe Images , Alan Levine , Elvert Barnes ( Creative Commons ). Credibility. Images: U.S.

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Content Marketing Marketing Radio Media 120

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . The supreme PR pitch is an abstract intellectual property. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.”

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How To Agency Creativity Pitching 120

Cision

NOVEMBER 3, 2015

Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. Images: (Mick Baker)rooster , Eric Kilby , Jason Howie ( Creative Commons ). Get to the point straight away.

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Social Media Pitching Writing Report 120

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.

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Banking Financial Advertising Advertising 79

Bianchi Biz Blog

OCTOBER 24, 2022

During that time, I attended journalism school, then worked for community newspapers and websites covering local news in Fairfield County, Connecticut (the New York City area), before starting my first job in B2B journalism at FleetOwner in 2015. I love getting creative in the kitchen and entertaining for family and friends.

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Meeting Automotive Transportation Newspapers 59

Solo PR Pro

JANUARY 24, 2023

Or add some natural elements like indoor plants (bonus: studies show that nature can boost both productivity and creativity.) Do you really need that Word document circa 2015? Do the same with digital decluttering! Even just organizing old file folders and decluttering your space can bring a breath of fresh air to your business.

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Energy Creativity Pitching Study 52

Shift Communications

APRIL 1, 2016

It would take your average account team several weeks to pitch a 5,000 person media list. HAROLD fulfills many of the tasks that humans find onerous, such as writing press releases, making coffee, and sending email-based pitches to journalists and influencers. HAROLD can replicate itself and call the whole media list simultaneously.”

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Employee Data-Driven PR Communications Software 60

Barokas

MAY 30, 2017

It’s true that Google changed their tune on the value of press releases in 2015, when the search engine announced their algorithm would allow companies’ own statements to appear atop searches, which was good news for proponents of the press release. Reporters Still Want to be Pitched. Press Releases Can Help a Brand’s SEO.

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SEO Pitching Corporate Report 68

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

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Communications Marketing Technology Data 40

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions).

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PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. A volunteer pitch that persuaded. TheatrePasseMuraille (@beyondwallsTPM) July 7, 2015. Hello new #FringeTO Pals!

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Community Print Twitter Creativity 40

Mora Communications

JUNE 2, 2015

It takes time, consistency, creativity and work. That said, before a press release is written or pitches or sent, or the media is called you need to figure out your message, your story and your call to action. You need to strategize and come up with appropriate pitches for the various outlets and markets.

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Pitching Storytelling Writing Creativity 49

MaccaPR

JULY 13, 2017

In competing with other PR agencies, Spong had a clear differentiator – awards, including “PR Agency of the Year” four times running and “Creative Agency of the Year” twice. What was your most memorable new business pitch experience? “I I could tell the pitch went well, you could feel the chemistry in the room.

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Agency Interviews Film Advertising 97

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank.

Banking 62

Banking Retail B2B Writing 62

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. What I did as a consultant was not deadline-based pitching. It lacks that creative thought. Then the biggest project was countering Islamophobia and Islamophobic rhetoric.

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Ethics Storytelling Communications Training 69

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

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Blogging Analytics Google Writing 64

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+.

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Conference Journalism Web Comparison 36

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !”

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Marketing Advertising Advertising Agency 48

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 40

Blogging Analytics Google Writing 40

Journalistics

MARCH 15, 2015

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.

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Trends Big Data Mobile Conference 56

PR Conversations

NOVEMBER 5, 2014

Perhaps Melcrum or the IABC could bring back medieval penalties for those purveyors of snake oil in the internal realm at their 2015 conferences. I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks. adding in a touch of creativity; and.

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Employee Communications Internal International 103

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.

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Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. AI will continue to have a profound impact on creative and marketing fields, including PR.

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Communications Conversations

MAY 3, 2016

Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. In Spring 2015, her passions for food and travel led her to study abroad in Barcelona, and she hopes to return one day. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

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Pitching Agency Social Media Creativity 228

Cision

DECEMBER 21, 2015

Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. Posted by Music on Facebook on Thursday, November 5, 2015. Images: Spencer E Holtaway ( Creative Commons ).

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Facebook Nonprofit Enterprise Google 48

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica.

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Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 190

Cision

FEBRUARY 3, 2016

Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. 2015 was the year for thousands of brands to find a solution that could immediately prove positive results — that solution was Kiip. .

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Pinterest Mobile Pitching Social Media 120

Bianchi Biz Blog

JANUARY 9, 2023

But the creative ways AI is being used to speed development, increase safety and advance toward possible autonomy is also something we’re looking out for. Probably the most fun I ever had was driving the 2015 Aston Martin Vanquish and Rapide S in Scotland. What advice do you have for PR people that want to pitch you?

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Automotive Groups Meeting Technology 74

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

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Marketing Content Marketing Advertising Advertising 101

Cision

JULY 30, 2015

Want to know how to pitch your press release to journalists? View our 2015 Social Journalism Study today! Images: Yusmar Yahaya , freeparking , desi (Creative Commons). By establishing goals for your press releases, you can assess how well they’re working in your overall strategy, and make changes to get better results.

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Journalism Analytics Creativity Pitching 120

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Check out the 2015 Global Social Journalism Study! Image: Spencer E Holtaway ( Creative Commons ). Some stories may be particularly suited for a new delivery format.

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Journalism Trends Local Print 120