Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. The implications for PR and media relations?

Trends 120

Trends Software Advertising Advertising 120

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . Once the catcher feels like a creative collaborator, the odds of acceptance are secured.” Communication as always, is key. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

PR Conversations

JUNE 28, 2020

He talks about going beyond the acronym POEM (paid, owned and earned media) to categorise media into five key segments: Paid, Promoted, Owned, Shared, and Earned. This image is shared via Creative Commons and credited to Spin Sucks.

Measurement 133

Measurement Social Media Blogging Mobile 133

PRSay

AUGUST 2, 2019

The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. The 2019 display is a nod to the 50-year anniversary of the 1969 Apollo 11 mission to the moon, portraying the mission’s crew alongside the famous butter cow and calf.

Storytelling 117

Storytelling Strategy Agency Video 117

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. So consider some small, medium and large ways you can improve yourself in 2015. If you''re anything like me, you''re thinking. "I''m

Newspapers 77

Newspapers Customer Service Google Journalism 77

Prohibition

OCTOBER 17, 2019

As of 2018 sales for luxury goods and experiences are on the rise after a sheer drop in 2015. Much like for all our clients we use our expert knowledge for media relations , creating content plans, finding influencers and creating videos for our luxury clients to promote their products.

Marketing 48

Marketing Video Retail Social Media 48

Bianchi Biz Blog

OCTOBER 24, 2022

During that time, I attended journalism school, then worked for community newspapers and websites covering local news in Fairfield County, Connecticut (the New York City area), before starting my first job in B2B journalism at FleetOwner in 2015. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. CIPR Yorkshire & Lincolnshire Pride Awards 2015. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. The trainings we provide are media relations 101, how do you put together talking points? It lacks that creative thought. The issues were our clients basically.

Ethics 69

Ethics Storytelling Communications Training 69

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 64

Blogging Analytics Google Writing 64

Mindful Marketing

DECEMBER 17, 2015

Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. I love that it keeps you on your toes and you need to move smartly, fast and creatively. What is next for you for the remainder of 2015? ​.

Communications 50

Communications Marketing Internal International 50

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 40

Blogging Analytics Google Writing 40

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Trust in the news has fallen 11% since 2015.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. In tech, we will see good news about crypto again, after a disastrous 2023, opening the door to more spending on PR, and rekindling interest from the media and public.

Writing 190

Writing Communications Marketing B2B 190

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

SEPTEMBER 30, 2015

In 2015, businesses across a range of industry advocated for marriage equality and 379 even signed an amicus brief directed to the Supreme Court. Images: DonkeyHotey , epSos.de , William Murphy , Paul Miller ( Creative Commons ).

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

MARCH 16, 2016

Use your creativity. Here, she shares the biggest lesson she’s learned throughout her career, what it means to deliver impactful media coverage and how the rise in influencers is affecting the PR industry. If your PR strategy looks the same as your competitors, progress will be a challenge. Tell us about W’s approach to PR strategy.

Wireless 120

Wireless Creativity Industry Agency 120

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Andi Pepin, creative producer-Target. Caitlin Hannah , social media strategist, Explore Minnesota. ” – Heather Olson.

Transportation 122

Transportation Social Media Corporate Agency 122

Bianchi Biz Blog

JANUARY 9, 2023

But the creative ways AI is being used to speed development, increase safety and advance toward possible autonomy is also something we’re looking out for. Probably the most fun I ever had was driving the 2015 Aston Martin Vanquish and Rapide S in Scotland. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 74

Automotive Groups Meeting Technology 74

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

JULY 2, 2015

The Growth of Social Media as a News Source. According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. More people are going directly to stories via search or social media.”. Image: winnifredxoxo ( Creative Commons ). Click here!

Journalism 120

Journalism Facebook Social Media Consumer 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 90

Social Media Marketing Media Creativity 90

MaccaPR

FEBRUARY 25, 2015

A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST. Those come in all flavors, whether it’s a five-part series that wins journalism prizes or just an unusual story that’s told in a creative way. Interviews Media Relations' www.maccapr.com.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring.

Marketing 167

Marketing Employee Content Marketing Training 167

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. Instagram), while others have done so through their creative and prolific media output, e.g, None of these media stars, however, would be considered journalists by definition, i.e., not all content creators are journalists. Media Brands on Snapchat Discover (Dec 16.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

AdAge said Bush campaign advisor Austin Barbour credited front-runner Trump’s success to his “knack for attracting free media coverage” - in other words, classic publicity and media relations. Clearly, paid advertising is not going away - eMarketer reports that in 2015, total worldwide ad spending will hit $569.6

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48