PRSay

AUGUST 2, 2019

The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. If everyone already knows what you’re about to announce, why should they be interested when you announce it? Churn out a surprise. Inspiration can strike from any number of angles.

Storytelling 119

Storytelling Strategy Agency Video 119

Cision

OCTOBER 7, 2016

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Plan your content in advance; prepare a creative post the month before you plan to use it. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry.

Analysis 318

Analysis Viral Trends Software 318

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. 2016 will be about responsibility. 2015 was a vintage year for pointless stunts. 2015 might also have been the year of Peak Paddy.

Journalism 60

Journalism Wikipedia Film Interviews 60

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. What if there was a way, if not to predict the future, to at least have an early warning system about what content you should promote? Want to see how to do this for your blog? Here’s how. Graphic design!

Analytics 60

Analytics Viral Social Media Google 60

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Cision

MARCH 30, 2015

Twitter (@twitter) March 23, 2015. Featured: dennis crowley , Nan Palmero ( Creative Commons ). Coming soon! We’re working with @foursquare so you can tag specific locations in Tweets: https://t.co/MwlLz5Pfvq MwlLz5Pfvq pic.twitter.com/jATzXvbuV6. Now, instead of just auto-tagging a generic location like “Washington, D.C.”

Twitter 120

Twitter Social Media Retail Groups 120

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. While I’m all about running more and spending less, I’m also aiming to make sure I focus on my professional self in the New Year. So, in 2015, I vow to never be busy. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Welcome to a new year and a new you, right?

eBook 60

eBook Creativity Agency Exercises 60

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. Back then, finding stats about the role online video plays in communications was still relatively nascent. That leaves the bulk of the work to creative expression. About Larry Cardarelli.

Video 189

Video Creativity Conference Education 189

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. We ranted about this a few blogs ago. Creativity is nice. By Seedepth. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Journalistics

MARCH 15, 2015

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.

Trends 56

Trends Big Data Mobile Conference 56

Communications Conversations

JULY 29, 2015

That’s what I want to talk about today: The interesting new executions brands are implementing to use Instagram to interact with their audiences. A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. And, it is a creative execution. A video posted by GAP (@gap) on Apr 8, 2015 at 7:54am PDT.

Instagram 60

Instagram Brand Branding Creativity 60

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. Tweets from WW1 (@RealTimeWW1) April 5, 2015. Tablet accessories, history, stock photos and traffic cops.

Creativity 60

Creativity Publicity YouTube Insurance 60

Cision

MAY 21, 2015

Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. From a journalist’s perspective, that’s a rare characteristic among today’s PR pros, and I’m sure plenty of publicists feel the same about today’s writers. The selection process has evolved, too.

Hotels 120

Hotels Tourism Travel Pinterest 120

PRSay

SEPTEMBER 13, 2021

Today the concern in question may be less about a celebrity hiding payment than it is about growing legions of social media influencers and how best to reveal relationships with sponsors. In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Illustration credit: oz ].

Ethics 181

Ethics Analysis Case Study Exercises 181

Cision

APRIL 5, 2017

Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. Their 2015 commercial The Teddy Bear tells the story of an American service member who sends his daughter a stuffed bear which replays a recording of his voice whenever she hugs it. The ad itself has been viewed more than 63 million times on YouTube.

Brand 252

Brand Branding YouTube Social Media 252

Shift Communications

DECEMBER 3, 2015

I could discuss everything I love about Adele – a magical songstress whose voice could bring peace to the world and Thanksgiving tables everywhere. But I’ll save the discussion about how she’s exactly the smoky voiced songstress our generation needs for another time. Coca-Cola (@CocaCola) November 20, 2015. Be creative.

Social Media 60

Social Media Brand Branding Media 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Co-Founder of Status Creative, a leader in social media engagement. Jeff Barrett (@BarrettAll) August 12, 2015. MalalasMs speaks up about #DigitalInfluencers taking action on & offline 2stand up4 #women around world! XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MARCH 16, 2016

Use your creativity. We want to see the festival talked about well beyond the music and showbiz pages, so we have various executions in the pipeline in the way of creative campaigns, partnerships and news announcements to keep us busy right up until the festival weekend in August. Tell us about W’s approach to PR strategy.

Wireless 120

Wireless Creativity Industry Agency 120

PRSay

AUGUST 27, 2019

Steve Seekins, APR, Fellow PRSA, class of 1993: “In your developing career, it’s all about drawing circles and lines. ’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved.

Energy 141

Energy Employee Creativity Consumer 141

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Shift Communications

JULY 12, 2022

When we’re young, we learn about the Five W’s: Who, What, When, Where and Why. Over the last couple of years, we’ve seen a shift from a “talk about it” to “be about it” mentality when it comes to supporting causes. Find creative ways to carry the message through. By Brittany Joyal, Sr. Account Manager, Consumer.

Communications 78

Communications Consumer Creativity Brand 78

Flack's Revenge

NOVEMBER 8, 2017

Host Michael Smerconish interviewed the cartoonist about his new book “Win Bigly: Persuasion in a World Where Facts Don’t Matter.” ” Adams (who is also a trained hypnotist and persuasion expert) predicted a Trump victory before others, back in August 2015. And we need a good one right now. Duplicitous Don.

Energy 136

Energy Interviews YouTube Training 136

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Liz Sabatiuk (@mobilia5) August 27, 2015. xpotomac15 — Jon-Mikel Bailey (@JonMikelBailey) August 27, 2015. Carrie Hane Dennison (@carriehd) August 27, 2015. Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

AUGUST 6, 2015

Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. Thanks in advance. – tripadvisor.com, February 1, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Gillette, a P&G brand, even sued them in 2015, citing patent infringements. Equally important, the brand spoke out about CPGs overlooking women of color. So, if they express any interest in hearing more, challenger brands need to anticipate probing questions about scale and growth. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

Cision

OCTOBER 26, 2015

This is what I hate about B2B, we’re made to think we’re marketing to f*ing robots” – @Avinash #mpb2b. Christopher Penn (@cspenn) October 21, 2015. Allen (@GregJAllen) October 21, 2015. markwschaefer #MPB2B — Berrak @ #MPB2B (@BerrakDC) October 21, 2015. Image: Yuma Hori ( Creative Commons ).

B2B 120

B2B Marketing B2C Employee 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. It’s about being a memorable and a valuable resource.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

AUGUST 4, 2015

That’s what happened to some in the wake of a measles outbreak that started at Disneyland in January 2015. Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. GrandmothersKnowBest.

Radio 120

Radio Interviews Print Travel 120

Cision

NOVEMBER 18, 2015

Social Media Week 2015 kicked off bright and early on Monday, November 16 across three cities: Chicago, Mumbai and Santiago. At the inaugural session of SMW Chicago 2015, Public Narrative president Susy Schultz interviewed Anijo Mathew , associate professor at Illinois Institute of Technology and CEO of Proboscis Inc. Happy reading!

Trends 120

Trends Sports Travel Social Media 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120