The Proactive Report

OCTOBER 19, 2015

Communicate. Communication. Communication: PR is a communication function. Yes, everyone needs to be able to use email, messenger, texting and other methods of communicating, but our jobs go so much further. how to communicate visually. how to communicate visually. Make payments. Solve problems.

Communications 100

Communications Training Web Analytics 100

Cision

AUGUST 6, 2015

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile. Are you ready to join? Derek Lyons. Vice President. Photo Credit.

Mobile 60

Mobile Strategy SEO YouTube 60

ISEBOX

DECEMBER 1, 2016

Company A hasn’t evolved with advances in technology to harness the power of e-detailing, a blanket term that covers online physician marketing, promotional and communication activities. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MAY 17, 2016

A recent survey from digital communications platform ISEBOX reveals why journalists are unsatisfied with the resources communication professionals provide. Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information.

Survey 180

Survey Infographics Meeting Journalism 180

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach.

Community 150

Community Creativity Content Marketing Infographics 150

Cision

APRIL 23, 2015

The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. 2015 B2C Content Marketing Trends. How to Kickoff Your Content Marketing.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. SocialChorus/FirstUp announced an email tool for internal communications. Now we’re down to 45 minutes or less,” said Melissa Tizon, vice president of National Communication at Providence. billion PR software market.

Software 93

Software Banking Technology Data 93

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'

Measurement 60

Measurement Communications Crisis Management Training 60

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. What impact does this have on communication professionals? Media outlets have taken note and have swiftly switched gears to maintain the attention of their current audiences and reach new ones.

Trends 120

Trends Mobile Media Print 120

Communications Conversations

FEBRUARY 25, 2015

They also plugged in a large infographic (we’ll also talk about that in a moment as well)–another nice visual piece that helps explain the decision from a few different angles. The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

APRIL 14, 2021

Repercussions from Google’s “ Mobilegeddon ” update in 2015, GDPR, and Facebook’s feud with Apple in 2020 are just a few examples of road bumps the industry has had to navigate in recent years. Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 96

Privacy Google Advertising Advertising 96

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Rise of social messaging tools As of 2015, monthly active users for messaging apps surpassed those of the social media users.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Marketwired

JANUARY 5, 2016

According to the Queen of Metrics, Katie Paine , “In 2016, communicators need to look in the mirror and decide if they have become content polluters. In the frenzy to be brand publishers and leverage digital channels we may have forgotten the basic rules of PR: communicate with purpose; target your audiences and be relevant.”.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Take the time toward the end of the year to assess how your site rank, organic search, paid search, keywords, and more are doing so you know what changes to make in 2015.

SEO 155

SEO Google Web Infographics 155

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Hopefully a lot. And you should, too.

Social Media 120

Social Media Strategy Media Facebook 120

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. It’s no secret that improved access to data is changing the way marketers and communicators work. From drafting pitches to assessing campaign success – taking a data-driven approach to public relations has reshaped the communications industry. Casey Egan.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

PRSay

NOVEMBER 18, 2016

Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that. A Matter of Trust. The Right Targets.

Media 60

Media Leadership Enterprise Data 60

Communications Conversations

FEBRUARY 6, 2015

SHOW NOTES – FEBRUARY 5, 2015. “USA https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The Content Strategy 2015: Marketing, Mobile, and the Enterprise“. We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. Is it worth it?

Viral 60

Viral Marketing YouTube Enterprise 60

Solo PR Pro

JANUARY 5, 2016

Many independent PR and communications professionals have set new business resolutions with plans to take their practice to new levels. 2015 Solo PR Pro Compensation Survey Insights Report. How much are other freelance communications consultants charging? 10 Basic Rules for Successful Infographics. The Results Are In!

Infographics 40

Infographics eBook Survey Resources 40

Waxing UnLyrical

JANUARY 16, 2015

Just two weeks into 2015, it’s already been incredibly busy. We had a lot of fun designing and sending out our 2015 eCard. I hope you received it; if not, I don’t think it’s too late to still wish you well for 2015. AirPR (@AirPR) January 6, 2015. Deirdre Breakenridge (@dbreakenridge) January 6, 2015.

Web 40

Web Leadership eBook Infographics 40

Waxing UnLyrical

SEPTEMBER 23, 2015

It is equally fascinating that while clients are jumping on board, Indian PR and communications professionals still remain reticent. According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. Multimedia & crisp communication.

Google 40

Google Trends Community Twitter 40

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

AUGUST 12, 2015

The community was scanning, spending less than a minute on a post. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar.

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

SEPTEMBER 28, 2015

Last week I was honored to keynote India’s largest communications conference, PRAXIS. Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. 6 Rules of Thumb for Successful Brand Publishing.

Infographics 40

Infographics Television Conference Writing 40

Communications Conversations

JULY 20, 2015

Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). People and companies just looking for a click. For example, how many times do we have to see a post with this kind of headline before our heads explode? And, how many more times do we need to restate this post?

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

MAY 22, 2015

First, “the only way communicators can be considered thought leaders is by earning trust, from their colleagues and from the media. Digital media journalists are watching, [which] creates communication opportunities.” Now that we’re almost halfway through 2015, you can see he was right.

Leadership 40

Leadership Report Media Video 40

PR Conversations

JUNE 16, 2016

Before her election in 2015, Jo had worked as head of policy at Oxfam. Like OJ’s lawyers, in their desire to win, many people, including those PR practitioners on either side, seem to have forgotten the seriousness of the matter at hand. Image: [link].

Film 40

Film Groups Infographics Banking 40

PR Conversations

JUNE 16, 2016

Before her election in 2015, Jo had worked as head of policy at Oxfam. Image: https://pixabay.com. Update: After publication of this post, the sad news of the killing of British member of parliament , Jo Cox was reported.

Film 40

Film Groups Infographics Banking 40