Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round.

Trends 135

Trends Marketing Pinterest Social Media 135

Shift Communications

NOVEMBER 24, 2014

How do you use the data to make changes in your business and marketing that are meaningful in 2015? When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Cision

JULY 22, 2015

Consequently, journalists worldwide have had to adapt to these new methods of communication. Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. The state of the media continues to shift as social media networks expand their offerings and features.

Infographics 120

Infographics Journalism Study Social Media 120

Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?

B2C 194

B2C Content Marketing Study Trends 194

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. In 2015, the principles were updated to version 2.0. “At Rooted in the Barcelona Principles 2.0,

Measurement 170

Measurement Communications Banking Survey 170

Shift Communications

JULY 12, 2022

Despite costing up to $73 per doll, the brand’s model is well supported, with over 22 million meals provided since September of 2015. Evaluate each campaign through the lens of: “Does this effectively communicate the company’s mission and help build connections with our target audiences?”

Communications 78

Communications Consumer Creativity Brand 78

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 100

Crisis Exercises Customer Service Training 100

Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. How to Use Analytics to Build Your 2015 Marketing Plan”. “What’s next for visual design: 8 trends to watch in 2015″ [link]. SHOW NOTES – December 18, 2014. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”.

Trends 104

Trends Social Media Analytics Media 104

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. Want to see how to do this for your blog?

Twitter 74

Twitter Pitching Facebook Data 74

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr. Not always a good thing.

Internal 40

Internal International Communications Measurement 40

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

FEBRUARY 2, 2015

Which 2015 Super Bowl ads got SHARED the most? Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015! Data extracted on February 1 at 11 PM Eastern Time by SHIFT Communications, segmented by network. See the original data here: The post Which 2015 Super Bowl Ads won? Whose ads were talked about the most?

YouTube 60

YouTube Advertising Advertising Mobile 60

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP). Want to see how to do this for your blog?

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Reputation Us

NOVEMBER 13, 2014

We’re NOW accepting submissions for the 2015 Nonprofit Challenge – CLICK HERE for details The end of the year is quickly approaching and with that comes the conclusion of LTPR’s 2014 Nonprofit Challenge. The post Nonprofit Communications Support *Pro Bono* appeared first on LTPR.

Nonprofit 109

Nonprofit Communications Publicity 109

Reputation Us

DECEMBER 22, 2014

LTPR is excited to announce that Luke-Dorf is our 2015 Nonprofit Challenge recipient! The post LTPR Selects Luke-Dorf as its 2015 Nonprofit Partner! Media Relations Nonprofit nonprofit challenge Pay Attention PR Best Practices Reputation Services Best practices communications Donate nonprofit Portland PR pro bono public relations'

Nonprofit 74

Nonprofit Local Reputation Media Relations 74

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. But, it’s also changed how social media marketing is working–in quite a big way. And, in a very under-the-radar way. What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Reputation Us

DECEMBER 22, 2014

LTPR is excited to announce that Luke-Dorf is our 2015 Nonprofit Challenge recipient! The post LTPR Selects Luke-Dorf as 2015 Nonprofit Partner! As a reminder, the LTPR Nonprofit Challenge is an annual initiative that awards 12 months of pro bono PR assistance to one deserving local charity. The Tigard-based nonprofit is the […].

Nonprofit 60

Nonprofit Local Reputation Tools 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. From a communications standpoint, we need to ensure that our messages flows through our channels to our audience. For 2015, you have to define your channels, from both the marketing and communications perspectives. I would love to learn more.

Hotels 71

Hotels Marketing Strategy Advertising 71

Ishmael's Corner

JUNE 28, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Here’s my take on the best posts from the first of half of 2015. Here’s my take on the best posts from the first of half of 2015. I still marvel that the microphone works. To Borrow from a […].

Storytelling 60

Storytelling Blogging Communications Publicity 60

PR in High Definition

DECEMBER 22, 2015

Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications.

Agency 48

Agency Communications Technology Blogging 48

Shift Communications

DECEMBER 24, 2014

As we enter 2015, I can’t wait to see what we can do together. Thank you for your continued support of the employee-owners of SHIFT Communications. The post Happy Holidays from SHIFT Communications! appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Todd Defren.

Communications 138

Communications Training Mobile Employee 138

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Event PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Offensiveness is thus built in to the official campaign strategy.

Communications 60

Communications Case Study Interviews Study 60

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? The bright spot for investors and marketers is Twitter’s ad growth: Investors are pleased with the orange line for obvious reasons, but marketers and communicators should be pleased as well.

Twitter 60

Twitter Analytics Comparison Mobile 60

Public Relations Sydney

JANUARY 5, 2015

Welcome to 2015! By assessing these factors, you can review your PR strategy to plan what you would like to achieve in 2015 to reach your business goals. Here are some tips on what to include in your PR strategy to achieve your 2015 business resolutions. When you receive media coverage, it is worth communicating.

Pitching 40

Pitching eBook Strategy Newspapers 40

Shift Communications

JANUARY 12, 2016

With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. The big political healthcare news of 2015 was King vs. Burwell, where the Supreme Court upheld one of the main tenets of President Obama’s healthcare law. Technology. Becca Giller.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Our view is that corporate communications and public relations practitioners are the eyes and ears of organisations, agencies and in-house across all aspects of the economy and society.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Shift Communications

OCTOBER 30, 2015

Expect to leverage these improvements for 1:1 outreach and communication with other members on LinkedIn. Further simplification is expected to roll out broadly in November 2015. What should marketers and communicators do now? Be active on LinkedIn, especially with regard to its publishing platform. Christopher S.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Communications Conversations

DECEMBER 30, 2015

I’m really writing this post for 32 people who helped me along in one way, shape or form in 2015. Opportunity: Working with top corporate communicators as part of our local Mastermind Group. Started this group earlier in 2015, and I couldn’t be happier (and more lucky) with how things have turned out. Check that.

Groups 60

Groups Local Meeting Corporate 60

Solo PR Pro

NOVEMBER 18, 2014

The wait is over – we’re excited to announce Solo PR Pro’s main event activity for 2015! The FPRA Conference, being held August 9-12, 2015, in Orlando is not-to-be-missed – make your plans now to join us! Many in the Solo PR Pro community have spoken at and/or attended this event, and give it rave reviews. PR Updates'

Conference 73

Conference Community Communications Publicity 73

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin.

Hotels 60

Hotels Employee Storytelling Agency 60

Ishmael's Corner

JUNE 30, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Best Storytelling Posts from the First Half of 2015 (Part II) appeared first on Storytelling Techniques For Effective Business Communications. Here’s the rest of the list.

Storytelling 60

Storytelling Engineering Communications Publicity 60