Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. This goes for any business or brand, really! Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Waxing UnLyrical

DECEMBER 14, 2015

Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” 6 Rules of Thumb for Successful Brand Publishing.

Storytelling 0

Storytelling Video Leadership Writing 0

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX!

Hotels 60

Hotels Employee Storytelling Agency 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

How To 282

How To Storytelling B2C Measurement 282

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. What can your brand do to bring some suspense to your annual stories?

Storytelling 117

Storytelling Strategy Agency Video 117

Cision

APRIL 1, 2016

In August 2015, there were 50 million ad impressions on Instagram. By December 2015, there were 670 million ad impressions ( MediaPost ). Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. Austin fights hard to keep Austin weird, but more brands come every year.

Instagram 120

Instagram Wikipedia Privacy Policies 120

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Cision

JULY 25, 2015

Remember, Instagram is all about storytelling. Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement. A photo posted by nike (@nike) on Jun 24, 2015 at 1:53pm PDT. Like what similar accounts or brands are posting.

Instagram 120

Instagram Storytelling Examples Creativity 120

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. where we’ll be sharing more visual storytelling tips, tricks and resources. Here we go! Launching a new product?

Storytelling 28

Storytelling Tools Resources Instagram 28

Cision

APRIL 2, 2015

A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Has a brand ever surprised you in such a kooky way that you just had to tell someone. You were the target of trigger marketing, which can come in the form of ads, branded content and live events.

Airlines 120

Airlines Storytelling Local Travel 120

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. You’re a storyteller. Consider starting a vlog (that is, a video log) for your brand. It’s been a buzzword (buzzphrase?) You do it every time you send out a press release.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 174

Case Study Healthcare Film Brand 174

Shift Communications

DECEMBER 30, 2014

If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. As Facebook has made alterations to its algorithms, it is becoming harder and harder for brands to reach not just new audiences, but their own as well. No, seriously.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers.

Pitching 120

Pitching Policies Ethics Mobile 120

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Branding Strategy Insider. It’s almost a given that brands will use influencers to boost their social media presence.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

NewsWhip

SEPTEMBER 5, 2019

Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat. Many brands are pulled into the conversation regarding new products and Starbucks may as well be synonymous with the season thanks to their original Pumpkin Spice Latte that started it all.

Web 116

Web Data Trends Brand 116

Communications Conversations

AUGUST 18, 2015

We saw Facebook Zero in 2015. Lesson: Be patient and experiment slowly, brands. The Next Gen of Wearables/VR Will Significantly Impact Storytelling. it behooves us all to be ready and knowledgeable about how to use the tech as a storytelling tool. Instagram Zero in 2016? We may see Twitter Zero yet this year.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Contently - Strategy

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

Solo PR Pro

OCTOBER 5, 2021

Doug decided it was time for a change and struck out on his own to return to that passion, forming Doug Levy Communications at the tail end of 2015. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

Marketwired

FEBRUARY 26, 2016

A 2015 study by eMarketer found that 84% of marketing communications professionals were planning to launch at least one influencer marketing campaign within the next 12 months, and 81% who had previously conducted influencer marketing agreed it was effective. Basically, content marketing really needs influencer marketing to succeed.”.

Trends 105

Trends How To SEO Google 105

Cision

MARCH 10, 2016

Before 2015, influencers were treated more like journalists. When the average Instagram influencer can drive $100,000 in sales or a Snapchat storyteller can drive millions of viewers, a t-shirt won ’ t cut it. Most large brands can leverage their platform to increase the exposure of an influencer.

Instagram 96

Instagram Advertising Advertising Storytelling 96

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. This creates an opportunity for smart brands to bring new ambassadors into the fold based on their actual influence regarding topics and interests.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Communications Conversations

JANUARY 26, 2016

Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

PR in High Definition

NOVEMBER 17, 2017

But, if a brand is upfront about what it is doing and keeps its customers properly informed, there should be less room for misinterpretation, discrediting those who make unfounded claims. Proper transparency is all about letting customers have a say and creating a real, two-way conversation between brands and the public.

Policies 72

Policies Facebook Advertising Advertising 72

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess.

How To 120

How To Agency Creativity Pitching 120