2015 Brand Storytelling Viral 
Cision
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Liz Sabatiuk (@mobilia5) August 27, 2015.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.
Presspage
AUGUST 10, 2018
When it comes to Healthcare PR, storytelling is incredibly important. Embrace the power of storytelling. Perhaps the most effective form of content that PR professionals can use to supplement their press release is storytelling. In this article, we outline steps you can take to build a successful healthcare newsroom.
Sword and the Script
DECEMBER 10, 2019
3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.
Beyond PR
OCTOBER 12, 2016
These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information.
ReimaginePR
JUNE 10, 2015
That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. The casual spontaneity and lack of branding were part of the mass appeal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun.
Expert insights. Personalized for you.
120 
Let's personalize your content