Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Prepare in advance.

Social Media 97

Social Media Conference Media Corporate 97

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.

Automotive 95

Automotive Study Report Transportation 95

The Resolution Blog

NOVEMBER 6, 2015

It’s about building trust, enhancing reputation, telling great stories and engaging with users. Brands that deliver consistency in their entertainment value, style and depth of knowledge, create a strong level of trust with their audience that often leads to increased sales and other desired behaviors. “The

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

It’s about building trust, enhancing reputation, telling great stories and engaging with users. Brands that deliver consistency in their entertainment value, style and depth of knowledge, create a strong level of trust with their audience that often leads to increased sales and other desired behaviors.

Marketing 120

Marketing Advertising Advertising Consumer 120

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Today, things are different. Are Social CEOs More Successful?

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole.

Publicity 118

Publicity Corporate Reputation Community 118

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. Notified said it can now monitor brand mentions on TikTok. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. It’s long-time editor Richard Carufel , is still running the publication today.

SEO 130

SEO Content Marketing Marketing Software 130

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Daniel Lemin, President, One Good Brand. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 167

Marketing Employee Content Marketing Training 167

Prohibition

JULY 23, 2019

Not only did they provide new applicants with valuable tips and reassuring messages, but they were also able to promote their own platforms and services to local and international students acquiring quite a global reach. The campaign expanded the university’s brand and boosted awareness with their engagement with students.

Social Media 54

Social Media Media Education Internal 54

ImPRessions - Crenshaw Communications

JUNE 30, 2016

In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix. It may include community relations, third-party endorsement, word-of-mouth, and reputation management.

Agency 120

Agency Creativity Advertising Advertising 120

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. It’s an issue that is radically changing internal and external communications.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Barokas

MAY 30, 2017

With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace? Press Releases Can Help a Brand’s SEO. Authentic brands that clearly and creatively communicate their value will be successful and break through the noise.

SEO 68

SEO Pitching Corporate Tools 68

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Monday October 12th, 2015. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Tuesday October 13th, 2015. Tuesday October 13th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Good internal linking : a blog post will often be within a larger blog which means that content is fairly easy for users (and search engines) to discover, meaning that they can be good for ranking purposes too.

Infographics 160

Infographics Data Blogging Mobile 160

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Social is sophisticated.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

SEPTEMBER 30, 2015

For example, the 2000 report, The Business of Peace , from the Prince of Wales Business Forum, International Alert and the Council on Economic Priorities, based most of its recommendations for the private sector to engage in violent conflict prevention and resolution on the business case. What do these mean for PR and media professionals?

Media Relations 120

Media Relations Trends Media Corporate 120

wiredPRworks

JUNE 8, 2016

With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

wiredPRworks

JUNE 17, 2016

A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. Barbara Rozgonyi leads CoryWest Media. Let’s go!!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. General Motors (2015). Hootsuite (2013 – Present).

Social Media 56

Social Media Conference Travel Internal 56

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. It turned Depp into the mega-star of a blockbuster brand. By 2015 Depp and Heard wed. On screen Depp played misunderstood outsiders, amplified off-screen by his wild-child image. Depp lost.

Film 60

Film Reputation Writing Instagram 60

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JULY 18, 2016

Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage. Although newsjacking can be a valuable tactic in a communicator’s arsenal, you’ll find international success when you understand that every country and culture is different.

Media Relations 40

Media Relations Print Media Newspapers 40

Cision

OCTOBER 31, 2016

It’s not a secret that LinkedIn is the premier job search platform, although its effectiveness to fill jobs is debatable (many studies demonstrate that networking and internal hiring are more useful for hiring than LinkedIn, although LinkedIn recruiting revenue intimates that a lot of hiring happens from LinkedIn as well). High praise.

LinkedIn 60

LinkedIn How To Mobile Course 60

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. Media Brands on Snapchat Discover (Dec 16. pic.twitter.com/aXl8hiMobn. —

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “How?

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Conference 40

Conference Meeting Case Study Film 40

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender. Instead, the brand is still under scrutiny for not having done so yet.

Reputation 100

Reputation Brand Branding Ethics 100

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. In 2014 we did 13 different conferences; in 2015 we did three. Just not being mentally-awake.

Writing 114

Writing Social Media SEO Blogging 114