Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. The contributors all responded to a blog post in late August. You can buy a copy of #PRstack: AI tools for marketing, media, and public relations from Amazon in Kindle and print formats.

Tools 52

Tools Handbook Publicity Analysis 52

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” Identify a Stupid Majority in your niche. Linkedin.com.

Brand 52

Brand Branding eBook Resources 52

Rock the Status Quo

FEBRUARY 23, 2015

Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Good stuff, Cyberalert! Ask Gini Dietrich. Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). He talks about going beyond the acronym POEM (paid, owned and earned media) to categorise media into five key segments: Paid, Promoted, Owned, Shared, and Earned.

Measurement 133

Measurement Social Media Blogging Mobile 133

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” Personal Branding: Building Your Pathway to Professional Success. Linkedin.com.

Brand 52

Brand Branding eBook Resources 52

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Maccabee Public Relations. Is it website or Web site? Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. DKY and I started a long friendship back in early 2000s, when I did media relations for their Cargill account on a freelance basis.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. Frank Strong , Founder and President, Sword and the Script Media , LLC. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. Sure, the stats are great.

Social Media 68

Social Media Media Video Facebook 68

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. You own a small-to-medium-sized business and spend a lot of time/effort on social media: mainly Facebook and Twitter. These numbers are for November 2015. As of March 2015. 7: 95% of Blogs Fail. And invest. #3:

Social Media 75

Social Media SEO Media Local 75

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Your team won an award from PRSA this year for best online newsroom.

Healthcare 137

Healthcare Journalism Local System 137

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Frederik Vincx

MAY 31, 2015

On 11th February 2015, The Crowd &I held its third #FuturePR event discussing why the paid, owned and earned model is essential in PR. PRCA – The Future of Public Relations. Media relations for the 21th century. I’m always happy to come to Public Relations presentations to make summaries. Find the Storify here.

Conference 60

Conference Trends Industry Tools 60

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

APRIL 30, 2019

Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. 5) Picks from the vendor blogs.

Industry 87

Industry Media Technology Employee 87

ISEBOX

MARCH 3, 2016

C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C. Prezly is great as a CRM platform for distributing news and managing your media relations database.

eBook 70

eBook Viral Conference Content Marketing 70

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience.

Creativity 100

Creativity Pitching Writing Conference 100

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

OCTOBER 26, 2015

AdAge said Bush campaign advisor Austin Barbour credited front-runner Trump’s success to his “knack for attracting free media coverage” - in other words, classic publicity and media relations. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. Exhibits C, D and E: Invasion of the Ad Blockers!

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Prohibition

APRIL 29, 2017

CIPR Yorkshire & Lincolnshire Pride Awards 2015. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Mora Communications

AUGUST 12, 2015

You are launching a professional media relations campaign, not playing the lottery. PR is a cumulative process, use what you can from each media placement and keep moving forward. The post The Public Relations Grand Slam appeared first on Mora Communications. Well, it doesn’t happen that way. Los Angeles Publicist.

Publicity 49

Publicity Interviews Media Relations Company 49

The Stalwart Blog

JANUARY 28, 2016

I not only learned how to write op-ed pieces, blogs, and press releases, but I learned the importance of honesty and integrity when conducting business. I had the chance to develop media relations skills (a must in the PR world), where I scored my first piece of coverage ever. Kalyca Becktel , Stalwart summer/fall 2015 intern.

Internal 60

Internal International Retail Ethics 60

Mindful Marketing

JULY 15, 2015

But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) But no matter how much social channels have dominated the marketing landscape lately, the truth is that third party, traditional media (articles written by true blue journalists) is still one of the top requests by companies seeking PR help.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. As the company continues to expand internationally, Kayla’s role communicating to audiences around the world is growing right along with it.

Transportation 122

Transportation Social Media Corporate Agency 122

MaccaPR

MAY 23, 2016

During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors. November 3, 2015. Relying on Traditional Media Relations Tactics. The CDC used this information to alter its vaccine messaging and increase awareness activities.

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. What is next for you for the remainder of 2015? ​.

Communications 50

Communications Marketing Internal International 50

MaccaPR

FEBRUARY 25, 2015

The MaccaPR blog interrogated Thom Kupper, 45, newly-elevated to role of Assistant Managing Editor for Business at the Star Tribune as he steps into the warm shoes of Todd Stone, who has taken off for the Houston Chronicle. Check out our latest blog post - it''s a great read on the #StarTribune and its new business editor Thom Kupper.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. Does blogging still matter?

Measurement 40

Measurement System Blogging Facebook 40

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. New Media New Tools New Audiences. You have a belief in the essential goodness of human nature. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. 9: Us by David Nicholls (2015) £3.99. Sign Up Now. #1: I had a fuzz in my head. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) PR pros will have to be flexible and proactive in developing the content and targeting it to the right channel – which will more and more not rely *only* on traditional media. 32: Rachael Wolensky of ALM.

Social Media 93

Social Media Marketing Media Creativity 93

Flatiron Communications

JANUARY 11, 2018

For those plying the lost art of media relations (i.e., Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time. I’ve seen a number of industry stories and blog posts lately from PR pundits who insist that media relations as a core PR competency is over.

Pitching 43

Pitching Journalism Tools Agency 43