Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. ” Pew Stateo f the Media 2016. MEDIA RELATION TIPS FOR 2017.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

2015 World PR Report: Concerns Around Media Relations And Measurement


Last week PR Newser wrote an interesting article on the value of media relations. In the graph, Social Media Community Management is at the top of the list with 39.7% So Patrick we agree – media relations skills will continue to be important. By Seedepth.

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Blogger Outreach Versus Media Relations: What Marketers Need To Know


According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. The media outlet pays the journalists.

Blogging Tips for PR Pros

PR Expanded

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.


Ron Torossian

In a digital age, maintaining proper media relations is a make or break proposition. While public relations is an ongoing entity unlikely to cease to exist, it’s important to realize that the days of controlling your public image and your … READ MORE ». The post USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough.

Expectations for Media Relations Professionals


Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. They must provide answers to the questions: Why would the media want to be there?

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! The job of a PR pro isn’t easy, and media relations is no cakewalk. Depending on which reporter you ask, PR pros can either be angels or demons.

Top Media Relations Challenges & How to Solve Them

Shift Communications

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. In this spirit, I’ve recapped what I believe are the top challenges when approaching media relations, as well as what we as PR pros can do to solve them. Making Time for Media.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned.

Tried and True Media Relations Best Practices [UML]

Sword and the Script

It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Don’t dilute your social media accounts with off-subject messaging. Do you need help with media relations? PR earned media media relations PR tactic

Why media relations is alive and well

PR Daily

Media relations alone doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death. Here’s why: Print media's decline. An increase in brand/news media partnerships. RELATED: Innovate or disappear.

3 ways to get superior media relations

PR Daily

Media relations has changed. We’re overrun with blogs. There are too many media platforms, too many channels and too many amateur journalists for media coverage alone to make an effect. Double down on relationships with a tight set of key media.

6 ways to solidify your media relations

PR Daily

How can we improve media relations? Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. RELATED: Join us at Microsoft, and learn tactics and strategies to conquer all your biggest communications challenges. ].

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? Bad Pitch Blog.

Media Relations Trends at #PRSAICON

Bad Pitch Blog

2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)."

5 media relations tools for PR pros

PR Daily

No matter what clients or brands they represent, PR pros still list media relations among their top responsibilities. As brands build more campaigns on social media, there are even more opportunities for creating and fostering relationships with journalists and bloggers.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs. Buyouts.

6 tips to help you meet your media relations goals

PR Daily

As a public relations pro who also fields pitches for the Public Relations Society of America (PRSA) blog , I view pitches from two angles—the sending and receiving ends. Realize that media relations is a tactic, not a strategy. Most pitches I receive are terrible.

TCIP #034 – Media Relations for Crisis Preparedness with Tom Iovino

Melissa Agnes

Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis preparedness and provide some best practices for developing mutually beneficial relationships with reporters, bloggers and journalists. This episode of The Crisis Intelligence Podcast discusses: Tips for building relationships with reporters and the media. The benefits that media relations offer as a crisis preparedness strategy.

How to Manage Media Relations at a High-Profile Event

Beyond PR

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers.

Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. Anticipate multimedia needs: Look at the media sites you visit.

What Sam Hinkie can teach PR pros about media relations

PR Daily

Ironically, it was Hinkie’s leaked 13-page, investor letter-style resignation that gave insight into their media relations. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications.

10 dating techniques to improve your media relations

PR Daily

There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you. It takes a lot of time and energy to conduct media relations well.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

Media Relations’ Everlasting Gobstopper

Bad Pitch Blog

So how do YOU go about creating your own magic candy the media will crave every year? ** Count to 10: Top 10 Lists are always well-received if they provide the reader tips or rank something they care about. The end result was a sleigh full of media coverage.

My 30-Day Blogging Challenge: The Importance of Syndicated Content


My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. It’s also currently in 2nd place in terms of social media shares. I made it!

The changing media landscape…and what it means for media relations

Communications Conversations

It’s no secret–the media landscape has shifted. Media share news differently now. Media create news differently now. Media are different. And sure, the PR world has adapted the way they pitch and work with the media. So, the media world shifted.

How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

PR & Media Relations: Top 22 Posts from a Decade of (Really) Bad Pitches

Bad Pitch Blog

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Even the media send them our way.

Can You Pass The Social Media Relations Quiz?

Bad Pitch Blog

In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. Everyone wants to know the secret formula to pitching blogs. Read more than the most recent post of the blog?

Facebook sets its sights on journalism, sets high bar for media relations

PR Daily

Facebook’s Instant Articles is a game-changer for social media managers. If you pay attention to online news, you’ll know this is Facebook’s third push for native media: first photos, then videos and now, written content. A version of this article originally appeared his blog.

A Simple Media Relations Equation

Bad Pitch Blog

So here’s a pretty simple logic equation you can use to remember an important tip for media relations and career relations. You should pull out the value your release or resume offers that specific media outlet/editor and company/HR contact, respectively.

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

The Media Reference Challenge. In some cases, it might be apathy, fear or even distrust of the media. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them. Provided the customer an experience similar to a media interview.

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Twitter (Again) and Media Relations

Bad Pitch Blog

Todd Van Hoosear mentioned on Twitter that he was on a conference call with Wall Street Journal tech reporter Kara Swisher, Sam Whitmore and his Media Survey subscribers. We''re more analytical than most other blogs." Twitter is like the lottery.

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. When is the last time you brushed off your media list?

7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too.

Media Relations Angst in August?

Bad Pitch Blog

Nonplussed is pitching for a couple of clients to trade, business and consumer media and experiencing a dramatic dip in August coverage. Bigger News: But if your client’s news is applicable to mainstream, consumer media, you face a different challenge.

What I Learned From NOT Blogging


As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why I Was NOT Blogging. I didn’t wake up one morning and consciously decide to stop blogging (denial?).