Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. The media outlet pays the journalists.

9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Trending Sources

Blogging Tips for PR Pros

PR Expanded

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. ” Pew Stateo f the Media 2016. MEDIA RELATION TIPS FOR 2017.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

Media Relations Trends at #PRSAICON

Bad Pitch Blog

2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)."

Top Media Relations Challenges & How to Solve Them

Shift Communications

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. In this spirit, I’ve recapped what I believe are the top challenges when approaching media relations, as well as what we as PR pros can do to solve them. Making Time for Media.

5 media relations tools for PR pros

PR Daily

No matter what clients or brands they represent, PR pros still list media relations among their top responsibilities. As brands build more campaigns on social media, there are even more opportunities for creating and fostering relationships with journalists and bloggers.

3 ways to get superior media relations

PR Daily

Media relations has changed. We’re overrun with blogs. There are too many media platforms, too many channels and too many amateur journalists for media coverage alone to make an effect. Double down on relationships with a tight set of key media.

Why media relations is alive and well

PR Daily

Media relations alone doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death. Here’s why: Print media's decline. An increase in brand/news media partnerships. RELATED: Innovate or disappear.

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? Bad Pitch Blog.

Expectations for Media Relations Professionals

ISEBOX

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. They must provide answers to the questions: Why would the media want to be there?

Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. Anticipate multimedia needs: Look at the media sites you visit.

What Sam Hinkie can teach PR pros about media relations

PR Daily

Ironically, it was Hinkie’s leaked 13-page, investor letter-style resignation that gave insight into their media relations. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications.

TCIP #034 – Media Relations for Crisis Preparedness with Tom Iovino

Melissa Agnes

Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis preparedness and provide some best practices for developing mutually beneficial relationships with reporters, bloggers and journalists. This episode of The Crisis Intelligence Podcast discusses: Tips for building relationships with reporters and the media. The benefits that media relations offer as a crisis preparedness strategy.

How to Manage Media Relations at a High-Profile Event

Beyond PR

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers.

PR & Media Relations: Top 22 Posts from a Decade of (Really) Bad Pitches

Bad Pitch Blog

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Even the media send them our way.

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How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

6 tips to help you meet your media relations goals

PR Daily

As a public relations pro who also fields pitches for the Public Relations Society of America (PRSA) blog , I view pitches from two angles—the sending and receiving ends. Realize that media relations is a tactic, not a strategy. Most pitches I receive are terrible.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

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Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned.

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Can You Pass The Social Media Relations Quiz?

Bad Pitch Blog

In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. Everyone wants to know the secret formula to pitching blogs. Read more than the most recent post of the blog?

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. When is the last time you brushed off your media list?

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Facebook sets its sights on journalism, sets high bar for media relations

PR Daily

Facebook’s Instant Articles is a game-changer for social media managers. If you pay attention to online news, you’ll know this is Facebook’s third push for native media: first photos, then videos and now, written content. A version of this article originally appeared his blog.

10 dating techniques to improve your media relations

PR Daily

There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you. It takes a lot of time and energy to conduct media relations well.

HBR Covers the Death of a B2B Salesman – and Media Relations

Flack's Revenge

There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). HBR virtually ignored media as a channel of info that supports B2B sales. We’ve never been just about media relations – or sales.

My 30-Day Blogging Challenge: The Importance of Syndicated Content

Polaris

My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. It’s also currently in 2nd place in terms of social media shares. I made it!

How and why to spread your blog’s reach

PR Daily

Blogging can be a powerful way to build and showcase your personal brand. Liken blog distribution with issuing a press release. Savvy PR pros know that preparing and issuing a press release is the start of maximizing media coverage, not the end.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs. Buyouts.

The changing media landscape…and what it means for media relations

Communications Conversations

It’s no secret–the media landscape has shifted. Media share news differently now. Media create news differently now. Media are different. And sure, the PR world has adapted the way they pitch and work with the media. So, the media world shifted.

USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS

Ron Torossian

In a digital age, maintaining proper media relations is a make or break proposition. While public relations is an ongoing entity unlikely to cease to exist, it’s important to realize that the days of controlling your public image and your … READ MORE ». The post USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

5 reasons your CEO should be blogging

PR Daily

Rather, they should be writing compelling blog content to advance their business and personal interests. Below are five reasons why organizations should embrace the CEO blog: 1. Blogging explains your vision to multiple audiences.

How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016.

Tried and True Media Relations Best Practices [UML]

Sword and the Script

It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Don’t dilute your social media accounts with off-subject messaging. Do you need help with media relations? PR earned media media relations PR tactic

What I Learned From NOT Blogging

Journalistics

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why I Was NOT Blogging. I didn’t wake up one morning and consciously decide to stop blogging (denial?).

Want media coverage? Tell a better story

ReimaginePR

Including media. The hard reality is, media will never love your “baby” like you do. The problem is, most people are so blinded by what they see in their brand, they don’t think it through from the needs of the media outlet or reporter. It takes the same thing to win over media that it does the public directly. Media aren’t any different. Have a great media kit. Do that, and you’ll totally rock your media outreach.

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PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. This is valid for big fashion influencers and smaller blogs alike. Additionally, niche fashion blogs may be more willing to work with you. Offer Social Media Support.

Hawaiian Airlines policy ruled not discriminatory … but will that fly?

Ron Torossian

appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Crisis PR Media Relations Ronn Torossian Pubilc Relations Strategy

6 ways to solidify your media relations

PR Daily

How can we improve media relations? Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. RELATED: Join us at Microsoft, and learn tactics and strategies to conquer all your biggest communications challenges. ].

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

The Media Reference Challenge. In some cases, it might be apathy, fear or even distrust of the media. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them. Provided the customer an experience similar to a media interview.