Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. PR Agency Resigns from CPAP Machine Consortium. . The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the industry’s profile.

Transportation 60

Transportation Journalism Google Employee 60

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. NSale #instaphoto #seattle #drone.

Instagram 60

Instagram Brand Branding Creativity 60

Cision

FEBRUARY 1, 2016

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it. By the end of 2015, she was able to leave her day job.

Brand 120

Brand Branding Case Study Advertising 120

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. What’s different, what’s new, what should we be doing?

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! We are a pay-it-forward type of Agency: after I’d proven myself for years at SHIFT’s predecessor agency in Boston, my old boss provided me with the singular honor of allowing me to open the SF office. My original plan for this blog post was to be a bit cheeky. Are you ready?

Hotels 60

Hotels Employee Storytelling Agency 60

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. 60% of marketers plan to invest in video this year – up 20% from 2015. It seems like brands are already connecting the dots in terms of budget. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. The recently announced conversion lift/brand lift metrics will help companies to understand how Twitter is impacting their digital communications and marketing, and new eCommerce options will benefit B2B and B2C marketers who have products which are transactional sales.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out. Thou shall not talk about yourself 24/7.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 The clock is ticking. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 The clock is ticking. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Why does this matter?

Agency 100

Agency Survey Customer Service Engineering 100

Stephen Waddington

JUNE 16, 2021

The 2015 Paris Climate Agreement set the goal of limiting global heating below 2C to tackle the climate crisis. In the agency sphere the market for ESG consulting is booming with every agency seemingly launching a specialist team and touting its credentials. There are no quick fixes or easy answers. This in itself is a paradox.

Measurement 141

Measurement Government Energy Agency 141

Cision

MAY 21, 2015

Want to build better relationships for your brand? As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects. Practice slow PR. Click here for a blog post that shows what slow PR entails!

Hotels 120

Hotels Tourism Travel Pinterest 120

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S. Earlier in 2015, Hyundai asked: Can a car deliver a message to space? percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 120

Interviews Agency Advertising Advertising 120

Shift Communications

JULY 31, 2015

Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform. What should you be doing on LinkedIn? Christopher S. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

JANUARY 6, 2016

What separates Tumblr from the rest of the pack, and why should your brand use it? And it’s seen 94% growth from the previous year , as of May 2015. were ages 18-23 and 27% were ages 24-35 in 2015. A Brand That Dominates on Tumblr. So, why should your brand be on Tumblr? How does your brand use Tumblr?

Brand 60

Brand Branding Comparison Social Media 60

Waxing UnLyrical

JULY 17, 2015

A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. PR agencies aren’t above reproach, either. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications.

Agency 40

Agency Report Training Leadership 40

Mindful Marketing

JANUARY 14, 2016

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

Shift Communications

JULY 12, 2022

“Why” is also fundamental to the way we engage and interact with brands. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Now more than ever, brands need to embrace and activate on the “Why.”.

Communications 78

Communications Consumer Creativity Brand 78

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 174

Case Study Healthcare Film Brand 174

Prohibition

NOVEMBER 26, 2021

As an integrated agency our projects can vary massively, one day you’ll be on set directing a brand video , the next day you’re doing a deep dive into a client’s social media channels and analysing what makes their audience tick. I first interned at Prohibition back in 2015. What’s your favourite social media platform and why?

Meeting 62

Meeting Social Media Agency Instagram 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. Amanda Loewy.

Brand 60

Brand Branding Film YouTube 60

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. PR grows more in demand. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215