Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Here’s another 2015 trend on the list. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

MARCH 11, 2017

3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Consequently, study after study demonstrates the vast majority of readers can’t distinguish between editorial and advertising in this format.

Tools 68

Tools Marketing Advertising Advertising 68

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). banner advertising, SEO etc) (73%) than traditional PR activities (65%).

Training 119

Training Digital PR Media Training Education 119

Shift Communications

JANUARY 13, 2016

The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. Bottom line?

Twitter 60

Twitter Advertising Advertising Facebook 60

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. PR and Marketing finds itself living “in interesting times.”

Marketing 60

Marketing Mobile Pinterest Analysis 60

Ishmael's Corner

AUGUST 23, 2017

Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Storytelling 84

Storytelling Industry Communications Publicity 84

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Advertising value equivalent (AVE) is at the sharp end of this issue.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 6, 2018

” I’ve never run an advertising holdings company before, but this seems to me, a sure-fire way to sow discontent among the ranks. And the 2015 numbers. If you enjoyed this post you might also like: 33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO. Why stop there?

Survey 114

Survey Agency Report Corporate 114

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Most of the folks I know come from the PR, comms or social media worlds. So, I thought about some of the women with more interesting and inspiring career progressions.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. The advertising pitch today has transition to a talk about storytelling. PR Firms Eat the Flat Fee Difference.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Takeaway: This is the problem that has nagged advertising for ages. by Frank Strong. For benchmarking, I find the TopRank content marketing maturity model useful. Content marketing is proving effective for demand gen.

Survey 60

Survey Content Marketing Report Corporate 60

MaccaPR

NOVEMBER 18, 2020

” The savviest marketing agencies I know in the Twin Cities – such as B2B marketing experts at Schermer and SEO wizards at Nina Hale/Collective Measures — strive to become extraordinary in a focused discipline, rather than losing themselves in the wasteland of being a “full-service, integrated and results-focused” agency.

Marketing 62

Marketing Agency Video Brand 62

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Half of agency people require more education/insight around SEO (50%).

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. That SEO is dead and buried. The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. advertising, PR and marketing managers are African-American? advertising, PR and marketing managers are African-American? Earlier in 2015, Hyundai asked: Can a car deliver a message to space?

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 62

Internal International Insurance Insurance 62

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth.

Mobile 74

Mobile Automotive Brand Branding 74

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2015: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JULY 22, 2019

From 2010 to 2015, total US e-commerce retail sales grew by almost $1 billion to $263.3 While it makes sense to purchase your domain early and throw up a “Coming Soon” page, avoid a big reveal until you lay the substantial groundwork, such as working out your SEO, content marketing, social media, and paid advertising strategy.

How To 68

How To Social Media Retail Technology 68

Cision

DECEMBER 28, 2015

Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Amazon Help (@AmazonHelp) December 28, 2015. 8bglPiCxSx pic.twitter.com/dvr9sNa9El — Bleacher Report (@BleacherReport) December 27, 2015. We’d like to help. ^TS.

Twitter 120

Twitter Brand Branding Customer Service 120

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Now, I have been learning in 2015 that content marketing is on a shift. “Impartiality is important to me, so I’ve chosen not to have advertising.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. How would you advise young professionals to go about optimizing their market value and relevance in 2015 and beyond?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 12, 2017

Creating content, social post scheduling, optimizing advertising, designing web pages, and deciding what images to use in your next campaign are just some of the things that these new AI-powered tools are there to help with. The alternative ways to scale marketing is to add headcount or spend more on advertising.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. December 2015: One Bold Content Marketing Prediction for 2016.

Social Media 91

Social Media Marketing Media Creativity 91

Norton's Notes

MARCH 6, 2017

On the topic of convergence, I believe that the boundaries separating public relations, marketing and advertising are fading by the minute. As times have changed, most PR consultancies now incorporate services such as video, photography, social media, SEO and advertising. That’s not for me to decide.

Publicity 43

Publicity Construction Advertising Advertising 43