Mark My Words

MAY 30, 2022

Anything can be stopped by pressing a button if they really wanted to. At the time, there were several calls for Dior to follow suit. PR agent Mark Borkowski also argued at the time that Depp should be dropped. Speaking to The Guardian, he said: “I think it would be sensible for Dior to sever links with Depp.

Film 60

Film Fashion Advertising Advertising 60

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Brands are shifting focus to “Association” rather than “Advertising”. It is so so so important. I promise.

Wireless 150

Wireless Analytics Data Trends 150

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Monitor word-of-mouth and press coverage. Continue reading For some organisations, it matters what the general public thinks about certain issues. That’s marketing

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. Anything can be stopped by pressing a button if they really wanted to.” But instead of killing off her career, it added to her appeal.

Fashion 60

Fashion Film Newspapers Advertising 60

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Q: One mistake PR professionals make is bombarding reporters with press releases. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Sword and the Script

MARCH 11, 2017

3 Strategic Ways to use Press Releases for Meaningful Influence. One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different. 3) Native advertising risking non-compliance. If not, give our services a try. Talk to Us!

Tools 69

Tools Marketing Advertising Advertising 69

Shift Communications

DECEMBER 23, 2015

When you think about a press release, what comes to mind? that your press release strategy needs a revamp? In 2015, the average press release was only shared 18 times across nine social media platforms. Think about your brand’s audience – including customers, prospects, shareholders, employees, media, etc.

Mobile 60

Mobile Social Media Analysis Strategy 60

PR in High Definition

NOVEMBER 17, 2017

Read all about it!” It’s a bit of an oxymoron – news about fake news – and the lines are blurred, making it harder to distinguish what is truly “real”. You would have been hard-pressed to miss the recent speculation around the potential Russian influence on the US presidential elections. “ Fake news, fake news!

Policies 72

Policies Facebook Advertising Advertising 72

Doctor Spin

APRIL 17, 2023

Going “The Extra Mile” is Good PR, Too If doing things that don’t scale is a good strategy for a startup, what about PR? Stuffed giraffe shows what customer service is all about. The Nordy Pod: The truth about Nordstrom’s legendary tire story. Nordstrom Press Room. Martin’s Press.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . In other words, think about what is working, what is not and what can be improved for better business. Communication as always, is key. How To Win It.

How To 120

How To Agency Creativity Pitching 120

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Meerkat was launched in February 2015 and gained a lot of buzz at South by Southwest the following month.

Video 120

Video Mobile YouTube Enterprise 120

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. In the meantime, professional communications need to keep their wits about them.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). The eBook is a quick and conversational read that runs about 40 pages. Defining earned media.

Pitching 60

Pitching eBook Advertising Advertising 60

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%). Takeaway: This is the problem that has nagged advertising for ages.

Survey 60

Survey Content Marketing Report Corporate 60

PR 20/20

OCTOBER 12, 2017

The assignment was simple: view a painting of a building and discuss what you “know” about the painting. From that moment on, everything about the conversation was immediately altered. In other words, what if everything we KNOW to be true about marketing is actually what’s holding back our business? The Day Hollywood Changed.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Exchange rates at the time indicate the offer was worth about $120 million (US). 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire.

Technology 13

Technology Software Company Marketing 13

MaccaPR

JUNE 1, 2016

This shift was all about disintermediation: the removal of a brokering entity between producers and consumers. Rather than relying on the old model of distributing information to the masses, now brands can examine what their target audiences are talking about in real time. In fact, you’d create the opposite.

Brand 48

Brand Branding Storytelling Healthcare 48

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Communications Conversations

MAY 3, 2016

When you meet Justin, you know there is something special about him. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Logan is passionate about public relations and shows commitment to furthering our industry.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

JANUARY 20, 2015

Marketers disagree on needs and metrics – but appear to be doubling down on s ocial media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published. Marketers don’t agree on marketing’s most pressing needs. Social advertising will get competitive. .

Marketing 60

Marketing Mobile Survey Advertising 60

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. Tell me about your transition from working as a Vice President at a PR agency to now owning that agency.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. of marketers are more optimistic about the economy than they were in 2009. AdAge explained the metric this way: When asked to rate their optimism about the U.S.

Mobile 60

Mobile Study Marketing Survey 60

ZudePR

MAY 31, 2015

One that few people know about. “At the time, I was working with FT Press on a book called PR 2.0: “The lightbulb went off when I realised the blog was a great way to educate, raise awareness about pressing industry topics, and to collaborate with people I couldn’t normally reach. One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. 2016 will be about responsibility. 2015 was a vintage year for pointless stunts. 2015 might also have been the year of Peak Paddy.

Journalism 60

Journalism Wikipedia Film Interviews 60

Newsfile

OCTOBER 10, 2023

Department of Justice press release , Boeing was charged with fraud conspiracy and had to pay over $2.5 In addition, the company paid $200 milllion to settle SEC charges that it misled investors about the 737 Max. This led to the worldwide grounding of 387 Boeing 737 Max aircrafts. According to a U.S.

Privacy 52

Privacy Ethics Airlines Data 52

Waxing UnLyrical

JULY 17, 2015

But what about #PRDiversity? percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Interestingly, the majority of the diversity-related feedback was about color, or the lack thereof. Godwin (@storyhungry) June 25, 2015. As of 2011, the BLS reported that only 8.7

Agency 40

Agency Report Training Leadership 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. Earned media beats paid advertising. The candidate who did it best in 2015 and ’16 was Bernie Sanders.

Policies 120

Policies Storytelling Data Advertising 120

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. After all, affecting change is much about leadership and sharing a clear vision. Raf recently also got interviewed about this in the Wag The Dog Podcast. Failure demand.

How To 60

How To Software System Employee 60

Prohibition

NOVEMBER 12, 2018

Between the 24-hour news cycle and constant social media updates, people hear about every piece of legislation, every political scandal, every social injustice – and you can be sure they’re talking about it offline too. But many issues that are described as ‘political’ are in reality about equality, social justice and climate change.

Analysis 54

Analysis Viral Advertising Advertising 54

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48