Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. However, most brands are still playing by a 2014 playbook. Is it because the Boomers still control decisions and budgets and insist on playing the social content game by pre-internet rules? What do you see? And I really can’t figure out why.

Brand 215

Brand Branding Instagram Video 215

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. Social media listening has become a booming business in the past five years. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. This post was our most viewed in 2014, with more than 2.5 Note: In the fall of 2014, we redesigned our website and changed the content management system. You may even find me guest blogging on other marketing blogs around the web.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Prakkypedia

APRIL 6, 2014

I asked some of my friends if they’d tried and abandoned a social network or tool – and why. You’ll probably find yourself agreeing with them, while in other cases their answers will surprise you: Vern Schulz : The social media app I’ve abandoned (long ago) is Gowalla. I can use a web browser or my phone to upload to it.

Instagram 121

Instagram Tools Web Twitter 121

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Who could resist that?

Social Media 40

Social Media Media Community Web 40

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. 1) How long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

MaccaPR

JUNE 16, 2016

Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn. In addition to the healthcare industry, vertical social networks have popped up for professions as diverse as web development, academic research and military veterans (see below). Since 2014, U.S.

Social Media 48

Social Media Healthcare Marketing Media 48

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? “Crisis Communications and Social Media: The Game Just Got Tougher.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. How Your Organization’s CEO Can Use Social Media for Thought Leadership. How NOT to Run Your Social Media.

SMB 77

SMB Case Study Social Media Nonprofit 77

Stephen Waddington

JUNE 5, 2020

My introduction to AI was the 2014 movie Ex Machina. However, it is important to remember that PR is an industry that has always been able to evolve, adapt itself to changes and even guide new trends: from the world wide web to social media and SEO. Skills, bias and transparency are critical issues for AI in PR.

Healthcare 90

Healthcare Ethics Software SEO 90

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Is social media contributing to political paralysis? Why: How has social media affected modern day politics? Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study.

Customer Service 68

Customer Service Social Media Resources Government 68

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

Community 120

Community Mobile Blogging Publicity 120

Shift Communications

JANUARY 28, 2019

Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — A version of this post originally published 9/10/2014, updated 1/28/19. Flex your event muscles. Amanda Grinavich.

How To 89

How To Case Study Conference Web 89

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. FOLLOW THE MONEY. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. If there’s one thing that 2014 has taught us, it’s how vulnerable everyone is to cyber threats.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 139

Study Media Relations Media Measurement 139

PR in High Definition

JANUARY 30, 2019

In 2014, the Spanish newspaper publishers’ association (AEDE) lobbied for a new law which would require news aggregators to pay for the right to use story snippets. There are commentators in the media industry who are convinced Google will come up with a solution.

Google 84

Google Newspapers Financial Web 84

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Direct Messages are more dynamic than ever with read receipts, typing indicators, and web link previews.

Skype 120

Skype Facebook Customer Service Google 120

Shift Communications

JANUARY 13, 2016

Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. One word: MONEY.

Twitter 60

Twitter Advertising Advertising Facebook 60

Stephen Waddington

MARCH 3, 2019

The book describes the technology and workflow for a modern campaign, using content to engage audiences in a conversation via the web. It was conceived in 2014 and is still ahead of its time. Book: Inbound PR I’m going to re-read Iliyana Stareva’s blog-to-book Inbound PR this week after a conversation on Twitter.

B2B 61

B2B Local Web LinkedIn 61

Critical Mention

OCTOBER 27, 2018

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?

Interviews 79

Interviews Media Content Marketing Facebook 79

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Why: The social media landscape is changing and we have two choices, adapt or perish. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward.

Content Marketing 78

Content Marketing Resources Pitching Web 78

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

JANUARY 20, 2015

So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. What Social Media Analytics Can’t Tell You About Your Customers. 5 Measurements for PR ROI.

Measurement 40

Measurement Web Analytics Content Marketing 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social? A solid media center solution will help solve all of these challenges for you.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

SEPTEMBER 30, 2014

Frank_Strong As a PR/social media pro, I feel like I should want to try Ello, but I just can’t muster up any real interest. Jessica Lawlor (@jesslaw) September 28, 2014. Distribution – a tragic term for the ability to move content on the web – it’s an important part of the job. But it’s a shot at the gold.

Viral 116

Viral Technology Google Pitching 116

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. What about you? Growth Hacking” – Ignore the Hype.

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. MediaMiser was based in Canada and provided media monitoring tools. Setting up social media searches works almost the same way but there is an extra step. Some of these companies generate a deluge of social media chatter.

Tools 83

Tools Comparison Media System 83

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. All they wanted in return was the odd social share. Not just websites either; wider web marketing as well.

Digg 104

Digg SEO System Reddit 104