MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success.

Blogging 107

Blogging Survey B2B Analysis 107

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Who could resist that?

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Is social media contributing to political paralysis? Why: How has social media affected modern day politics? Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study.

Customer Service 68

Customer Service Social Media Resources Government 68

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Direct Messages are more dynamic than ever with read receipts, typing indicators, and web link previews.

Skype 120

Skype Facebook Customer Service Google 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Everything is measurable and measured. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social? A solid media center solution will help solve all of these challenges for you.

Media 79

Media Analytics Technology Corporate 79

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. MediaMiser was based in Canada and provided media monitoring tools. Setting up social media searches works almost the same way but there is an extra step. Some of these companies generate a deluge of social media chatter.

Tools 83

Tools Comparison Media System 83

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Cision

APRIL 5, 2016

These companies gather information from loyalty programs and credit cards and then match it to social media user IDs. Facebook, of course, now knows the web visitor history over a huge swath of the Internet. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications.

Internal 64

Internal International Data Media 64

PR Breakfast Club

JULY 31, 2014

Digital Reach looks at a sample of sites and examines the relationship between each site’s UVPM and corresponding social media share counts. Factoring in sharing activity from more social platforms improves the accuracy of Digital Reach scores by giving PR pros an expanded view of a site’s global audience.

Pitching 47

Pitching Construction LinkedIn Engineering 47

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.”

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Sales is driven and measured by one metric, closed business – revenue. 12) The first anti-trust traced to Web 2.0?

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 93

Social Media Marketing Media Creativity 93

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. Social media platforms provide a means of both distribution and engagement. You can gain further insight by following the social media feeds of journalists as almost all journalists use Twitter as a source of stories.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

MaccaPR

NOVEMBER 4, 2014

If there is any joy to be found in listening to music through Bose headphones, you wouldn’t know it from this image of a lonely building that sat – dark, abandoned, glum – at the head of Bose’s social media channels. 4 - YouTube Can Be Your Brand’s Best Friend. #5 – Prepare Your Social Media Channels Before You Need Them.

YouTube 118

YouTube Brand Branding Crisis 118

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Are you active on social media (at least the top one or two platforms where your audience spends time)? Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Social media begins to splinter.

Marketing 169

Marketing Employee Content Marketing Training 169