Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Bad Pitch Blog

DECEMBER 31, 2013

This one''s from a sales person and it makes us look forward to 2014. >>> As we look ahead to 2014, we know we offer one of the best ways of handling that THING that always occurs at the end of the year. But let''s evaluate this as an actual pitch. 1) Vague: Our salesperson knows how to structure a pitch.

Pitching 60

Pitching Leadership Measurement Company 60

5W PR

APRIL 13, 2022

Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists. The post Top PR Strategies for SaaS Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Viral Data 88

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts? Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 3, 2017

Journalists falling within the social archetype are likely the most involved in creating and publishing digital content to include blogs. Of all social archetypes, Architects most prefer social PR pitches (40 percent of respondents). The architect social archetype journalist is the most digitally immersed journalist there is.

Social Media 202

Social Media How To Media Journalism 202

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

Critical Mention

OCTOBER 1, 2018

Although press releases are still a tried-and-true PR strategy that makes sense in specific situations, we have four excellent alternatives to cranking out a press release: Start with a simple pitch. A Greentarget study in 2014 found that journalists spend less than one minute reading press releases. Utilize your blog strategically.

YouTube 63

YouTube Video Pitching Social Media 63

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines.

B2C 120

B2C Measurement Video B2B 120

Shift Communications

JANUARY 28, 2019

What should you be pitching them exactly? Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — A version of this post originally published 9/10/2014, updated 1/28/19. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc.,

How To 89

How To Case Study Conference Web 89

Stephen Waddington

MARCH 3, 2019

Demand better foreplay in B2B marketing How many times have you accepted a LinkedIn invitation only to be spammed immediately with a sales pitch? I wrote this week on my work blog about a better way to start a conversation. It was conceived in 2014 and is still ahead of its time. Sometimes idleness is a good thing. ??

B2B 61

B2B Local Web LinkedIn 61

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

Communications 383

Communications Tools Google Resources 383

Waxing UnLyrical

JANUARY 13, 2014

Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014?

Content Marketing 78

Content Marketing Resources Pitching Web 78

Doctor Spin

FEBRUARY 22, 2024

While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions). Please support my PR blog by sharing it with other communication professionals. Source: Procedia – Social and Behavioral Sciences 6 Petrovici, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Public Relations Sydney

DECEMBER 7, 2014

Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.

eBook 90

eBook Newspapers Social Media Pitching 90

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Sword and the Script

SEPTEMBER 3, 2016

The author of a newly published book on the rise of activist investors — Barbarians in the Boardroom – he provides this example: “Hedge fund Starboard Value was lampooned on every late-night talk show in September 2014 over its 296-page detailed critique of the restaurant chain Olive Garden and its parent company, Darden. 3) Pitching?

Pitching 62

Pitching Crisis Policies Corporate 62

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Are there new sections?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

The Stalwart Blog

OCTOBER 8, 2015

For instance, hopefully you knew that the New York Times’ You’re the Boss blog published its last post on Dec. 23, 2014 and that its small business section was renamed to Entrepreneurship. Make a list of all the publications you pitch and spend time getting reacquainted with what they cover.

Small Business 60

Small Business Twitter Analytics Examples 60

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. What’s your pitch to CIPR members? I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog.

Meeting 96

Meeting Training Ethics Government 96

Bad Pitch Blog

JANUARY 2, 2015

people who were blown off in 2014 ," business reporter John Crudele turns a dozen pitches into a story and outs the 12 folks that sent them his way. 2) Target the Pitch: Cision provides the following insight on Crudele. He gets very few useful pitches, but welcomes submissions that can match the aggressive tone of his writing.

Pitching 40

Pitching Newspapers Writing Report 40

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Public Relations Sydney

JANUARY 5, 2015

Review your media coverage Did you achieve as much media coverage in 2014 as you wanted? Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. Network more Networking is a key ingredient for gaining new clients.

Pitching 40

Pitching eBook Retail Newspapers 40

Barokas

JANUARY 19, 2018

That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach. While brands should still develop relationships with influencers who have a big page followings, they should take pitches a step further to comply with Facebook’s new algorithm.

Instagram 84

Instagram Facebook How To Travel 84

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. While I proffered that 2014 was the year that we needed to crank up our content , the upcoming year should be all about strengthening our marketing channels.

Hotels 71

Hotels Marketing Strategy Advertising 71

PR in High Definition

FEBRUARY 24, 2020

To give another example, when Mary Barra became CEO of General Motors in 2014, she had to deal with the recalling of over two million cars after issues resulted in the tragic loss of life. Similarly, even the most bullish of leaders – such as Oren Klaff , who trains leaders to pitch to Venture Capitalists – admits that he can be ‘nice’.

Leadership 71

Leadership Employee Reputation Hotels 71

Sword and the Script

NOVEMBER 5, 2019

In 2014, the company was publicly traded on Swedish stock exchange when it was acquired by a subsidiary of another PE firm called GTCR. 10) Picks from the PR tech vendor blogs. In perusing the vendor blogs, here are a few that I think deserve a shout-out. This isn’t a blog post, but perhaps it should be.

International 63

International Internal Data Media 63

Waxing UnLyrical

MARCH 4, 2015

Twist Image, acquired by WPP in mid-2014, is one of North America’s most recognized digital marketing agencies. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. People identify with the people as much as they do with the company. It’s not just marketing.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. 2,938 crore (~$473.8M) by the end of 2014. 2,938 crore (~$473.8M) by the end of 2014. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Mindful Marketing

JULY 15, 2015

The profession itself continues to be one of extreme pressure, having landed once again on CareerCast’s list of the most stressful jobs in America for 2014 – at No. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) 6 as reported by Ragan’s PR Daily in January.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

DECEMBER 20, 2022

Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

Marketing 188

Marketing Content Marketing Data Social Media 188

Sword and the Script

DECEMBER 26, 2017

1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123