Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). State of Media ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. Some of the same duties common in the nonprofit sector often apply to the corporate sector as well. Another area that they tend to focus on is media relations. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. 1) How long should a blog post be?

Blogging 109

Blogging Survey B2B Analysis 109

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Shelli Lissick.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 80

Blogging Publicity Marketing Survey 80

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. For example, in earned media, although there may be a Spanish-language spokesperson, “what is the impact specific to Hispanics that makes it newsworthy?” It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

FEBRUARY 1, 2016

In less than 12 months, Snapchat has gone from cute app to media giant. Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. Brands and agencies bring her in to explain the many nuances of Snapchat. Snapchat is different than other forms of social media.

Brand 120

Brand Branding Case Study Advertising 120

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive has raised $21.4 all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Cision

MARCH 16, 2016

Here, she shares the biggest lesson she’s learned throughout her career, what it means to deliver impactful media coverage and how the rise in influencers is affecting the PR industry. I desperately wanted to break into the media industry once I’d graduated so I took a job as a secretary at OK! What drew you to the PR industry?

Wireless 120

Wireless Creativity Industry Agency 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 4) New emphasis on trust.

Social Media 96

Social Media Marketing Media Creativity 96

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. Since 2014 Matty has worked for Super Cat PR , a music marketing agency. In time artists are able to build a team of promoters, publishers and booking agencies. It’s the northern arm of the consumer agency W.

Local 60

Local Agency Corporate Internal 60

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Another recent example – the 2014 hack of the email system at Sony Pictures Entertainment – was a grim lesson to companies all over the world.

Privacy 120

Privacy Crisis Policies How To 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

DECEMBER 13, 2013

Patrice is the petite PR powerhouse behind the agency formerly known as CRT/tanaka, now Padilla/CRT. I’ve known Steve for some years, when our paths first crossed thanks to social media. The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend.

Conference 110

Conference Hotels Privacy Resources 110

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo. Freelance PR professionals.

Mobile 60

Mobile Public Affairs Government Local 60

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field.

Apparel 106

Apparel Public Affairs Training Corporate 106

MaccaPR

JULY 2, 2014

However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages. Our agency''s rule of thumb has always been to proceed with extreme caution when doing anything involving Wikipedia. It’s against the rules. Always follow the rules!

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014.

Video 120

Video Government Healthcare Viral 120

Melissa Agnes

AUGUST 14, 2014

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. There were a lot of research papers on crisis communication for organizations and government agencies alike.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

PRSay

SEPTEMBER 27, 2016

The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both love their jobs.

Ethics 60

Ethics Advertising Advertising Technology 60

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. I’ve highlighted this point because some folks have questioned the value of corporate blogging. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging.

Storytelling 60

Storytelling Blogging SEO Corporate 60

The Stalwart Blog

JULY 17, 2014

Every marketing, advertising, or public relations job that you apply for will ask you for sample work because everyone is interested in knowing how your skills can be of help to not only the agency, but more importantly the clients. So why not invest your time into spec writing? Hope you enjoy! . FOR IMMEDIATE RELEASE. About Walt Disney.

Writing 84

Writing Communications Advertising Advertising 84

Prohibition

DECEMBER 17, 2021

In today’s social media-driven world, a good crisis management strategy is more important than ever. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. Here you go. measurePR transcript for July 2. measurePR chat with Jeff Cann.

Measurement 86

Measurement Case Study Twitter Google 86

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. It’s useful for the guardians of corporate reputation to remember the sentiment dashboard doesn’t necessary tell you if you’re winning or not. 2) Can you Newsjacking with Class?

Pitching 62

Pitching Crisis Policies Corporate 62

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. If you do know them, well then, leave them a pat on the back below!

Social Media 40

Social Media Media Community Web 40

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. What was your PR experience prior to working at UFC?

Sports 68

Sports Education Construction Television 68

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. However, I believe that the PR agencies should take this as an opportunity rather than a challenge. It’s time for the next big leap in the way PR agencies work in India. 2,938 crore (~$473.8M) by the end of 2014.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79