Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. What should marketers and communicators pay attention to? Content marketers should make use of the feature and test it with short form video. Vice President, Marketing Technology.

Twitter 60

Twitter Mobile Video Advertising 60

ISEBOX

MAY 16, 2016

While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. Summary of the FDA Guidance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Educate the market and modify perceptions. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. And I really can’t figure out why.

Brand 215

Brand Branding Instagram Video 215

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Prediction: The native advertising backlash will intensify—but from brands, not media critics. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Deirdre Breakenridge

JANUARY 13, 2015

This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics. June 4, 2014. January 7, 2014. January 7, 2014. January 23, 2014. Communicate inclusiveness. 1] Larson, Selena.

Conference 150

Conference Training Healthcare Policies 150

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. 3 Idealist Content Marketing Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Stephen Waddington

MAY 14, 2018

The US is the largest market accounting for almost 70% of sales. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers.

Publicity 84

Publicity Marketing Google Radio 84

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 138

Study Media Relations Media Measurement 138

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

B2C 120

B2C Content Marketing B2B Mobile 120

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

MARCH 10, 2015

January 2014 : Pure text status updates from brand Pages will be seen less frequently in users’ News Feeds, in favor of more updates from friends. April 2014 : News Feed spam algorithms go into play, penalizing Page posts that are seen too frequently or are link bait/deceptive content. Vice President, Marketing Technology.

Facebook 60

Facebook Advertising Advertising Technology 60

The Proactive Report

JULY 4, 2014

Early in 2014 studies showed that it had dropped dramatically. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' In 2012 Facebook said content would reach, on average, 16% of fans. Facebook.

Facebook 226

Facebook Analytics Video Advertising 226

Communications Conversations

NOVEMBER 6, 2014

I had the week off this week, but luckily Kevin Hunt had the opportunity to interview Andy Sernovitz of SocialMedia.Org and Natanya Anderson of Whole Foods around the topics of native advertising, digital storytelling and key rules every social media leader should keep in mind (great post by Kevin over on Linked about this ). Andy Sernovitz.

Interviews 87

Interviews Storytelling Advertising Advertising 87

5W PR

SEPTEMBER 27, 2019

Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. It shows no signs of slowing. LknnRX0f4D.

Video 120

Video YouTube Mobile Advertising 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

David PR Group

NOVEMBER 14, 2014

A consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. This week, though, I was invited to a marketing event that I just couldn’t turn down. What Bacardi is doing actually fits with my main marketing theme for 2015. Bacardi and its channel partner are all in.

Hotels 71

Hotels Marketing Strategy Advertising 71

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns.

Media 103

Media How To Advertising Advertising 103

Shift Communications

FEBRUARY 11, 2015

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the year. Marketing Analyst.

eBook 60

eBook Social Media Media LinkedIn 60

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Rock the Status Quo

AUGUST 1, 2014

I’m not convinced it is related so much to PR pros, though, as it is the fact that so many MARKETING generalists (and entrepreneurs) are taking on PR with little or no PR-specific training. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. We Don’t Have Budget for Software or Social Media Advertising.

How To 120

How To Software Analytics Google 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. We will apply rigor to outcomes measurement. We will seek adequate budgets for the work we do.

B2C 120

B2C Measurement Video B2B 120

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98