Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity. Forget the football game.

Creativity 122

Creativity Communications Storytelling Transportation 122

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Think serial storytelling.

Video 120

Video YouTube Mobile Advertising 120

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. Always: #LikeaGirl.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ). Was the spot intentionally misleading?”

Film 48

Film Marketing YouTube Advertising 48

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofit Storytelling: The Opportunity. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. In your upcoming marketing content, consider incorporating more visuals to get noticed. kimgarst) July 18, 2014. Stay "on brand." Batch Content.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” It was just one year ago.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. There are examples offline and online in almost every market. Advertising, production, and distribution have all fundamentally changed. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 169

Marketing Employee Content Marketing Training 169

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60