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#PR Expanded Guest Post: The Three Cs for Targeting the Hispanic Market

Deirdre Breakenridge

The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4 However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S. percent of the total U.S.

Marketing 184
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Why innovation in PR tech is so slow

Stephen Waddington

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. Thank you to all the contributors.

Tools 135
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The Myth Of The Social CEO

ImPRessions - Crenshaw Communications

One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. It’s a tall order. How CEOs should engage. Start by listening.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 167
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The Top 10 Books of 2016 (According to Zude)

ZudePR

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. All 160 episodes since July 2014. Sign Up Now. #1: Sign Up Now.

Writing 84
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20 PR and Marketing Predictions for 2022

Sword and the Script

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 214
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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.