Doctor Spin

MARCH 23, 2023

A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. 1 Gallup: Only One in Ten Possess the Talent To Manage (2015). The Leadership Gap in Organisations This natural shortage of capable leaders hasn’t stopped the corporate world from appointing leaders left and right.

Leadership 52

Leadership Training Employee Media Training 52

ReimaginePR

MARCH 12, 2015

Toronto, March 12, 2015 : Sales culture hasn’t changed much over the last few decades, and that’s a problem because the rest of the world has. That’s a problem that is or should be keeping every senior corporate leader awake at night. Prepares Senior Sales Executives for the New Reality.

Interviews 120

Interviews Training Survey Corporate 120

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? .” Ripley wrote her insight in 2015. 2 (June 2014): -1. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Image credit: Pixabay.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

Survey 40

Survey Report Local Data 40

Cision

MARCH 16, 2016

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. What do you think was the key factor in W winning that account?

Wireless 120

Wireless Creativity Industry Agency 120

Cision

FEBRUARY 1, 2016

Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. By the end of 2015, she was able to leave her day job. Having an influencer do an ‘account takeover’ is a great way to garner new followers and also have a non-corporate and recognizable face in front of the camera. ”.

Brand 120

Brand Branding Case Study Advertising 120

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. I vividly remember reading a certain article in October 2014 that brought a tear to my eye.

Video 120

Video Government Healthcare Viral 120

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL also imposes personal liability on directors and officers of corporations that violate its requirements. By Maanit Zemel. CASL is arguably one of the harshest anti-spam regimes in the developed world.

Policies 195

Policies Crisis Software Examples 195

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

Storytelling 120

Storytelling Skype Energy Software 120

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 174

Marketing Employee Content Marketing Training 174

Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out. Based in the Washington, D.C.,

Resources 69

Resources Nonprofit Measurement Creativity 69

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

coli contamination of 2015. And look no further than the hack of Sony Pictures emails in 2014 or the Democratic National Committee leaks of last summer to appreciate the consequences of private information becoming public. More often than not, a threat to a company’s reputation originates inside the organization.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

OCTOBER 6, 2020

In early 2014, a private equity firm announced plans to acquire Cision for $120 million, which at the time was publicly traded on the Swedish Stock Exchange. In 2015 the company acquired press release distributor PR Newswire for $841 million — an absurd amount of money for a business with a finite future.

Software 176

Software SEO Company Tools 176

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: What lessons from your past do you apply to your career? Based in the Washington, D.C.,

Analytics 80

Analytics Google Content Marketing Small Business 80

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL also imposes personal liability on directors and officers of corporations that violate its requirements. By Maanit Zemel. CASL is arguably one of the harshest anti-spam regimes in the developed world.

Policies 100

Policies Crisis Management Crisis Software 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. But PR itself is gaining influence, and rapidly. are taking on more influential roles within their organizations.

Trends 124

Trends SEO Leadership Print 124

Stuart Bruce

JANUARY 7, 2016

This matches similar research on the market value of reputation such as the 2015 UK Reputation Dividend Report which said that 30% of the market value of FTSE 100 companies is based on reputation. Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. Kim (December 2015).

Journalism 28

Journalism Guidelines Government Training 28

Melissa Agnes

MARCH 28, 2016

A recent example of this was the Ebola crisis of 2014. Then, in the summer of 2014, it was announced that two American missionary doctors, who had contracted the viral disease, would be brought back to the US to be cared for at Emory University Hospital. Posted by Keith Evans on Monday, November 2, 2015. This is human nature.

Crisis Management 100

Crisis Management Crisis Viral Community 100

Stuart Bruce

FEBRUARY 11, 2015

The Chartered Institute of Public Relations has published the CIPR Manifesto to “provoke an open and informed debate” ahead of the 2015 UK general election. The seven issues and calls to action are: The future of corporate governance. As far as I’m aware none of them publish the data.

Government 60

Government Training Ethics Employee 60

Waxing UnLyrical

JANUARY 12, 2015

Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Finding the Time in 2015 to Achieve All of Your Goals. Deirdre Breakenridge shares how a change in your perception and management of time can help you achieve your 2015 goals.

Customer Service 40

Customer Service Web Community LinkedIn 40

MaccaPR

JULY 20, 2015

October 2014-April 2015 , brands used Sponsored Stories with the intention of reaching all Snapchat users, regardless of whether or not they followed the brand’s account. In July 2014, Geofilters were introduced. Source: Adweek. the social TV phenomenon we’ve discussed in past posts. McDonald’s U.S. Fashion brand.

Brand 48

Brand Branding Marketing Mobile 48

Maxim Behar

APRIL 17, 2024

He died on April 7, 2015, after seven years in a waking coma. He already held a high position in the management of the huge corporation 'Telefonica,' and until his last moment, he never stopped praising and talking about our country." "The He might never see the smile of the heir to the throne again. He was in a coma, in a wheelchair.

Hotels 64

Hotels Meeting Transportation Local 64

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Valeria Maltoni reviews Vision Critical’s 2014 report. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. If you’re in the U.S., What’s the point of measurement , exactly?

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. Most viral April Fools videos of 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. , dust it off along with the rest of your spring cleaning. Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

MARCH 9, 2015

” One year later, Matt Petronzio’s look at Catapult ‘s 2014 “Cover Stories” campaign is still riveting ( Mashable ). International Women’s Day 2015: Burqa-Clad Afghan Men Parade Kabul Streets, Push for Women’s Rights. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Internal 40

Internal International Case Study Web 40

Sword and the Script

APRIL 30, 2019

In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. Mr. Strance was a long-time product manager for Vocus (and a colleague and friend) and he gave me a demo of the iQ Media product in 2014 and the TV monitoring capabilities were very slick. Product reviews – hands-on testing.

Industry 91

Industry Media Technology Employee 91

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. December 2015: One Bold Content Marketing Prediction for 2016. 17: Wendy Zajack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana. 5) March 23, 2015: Viralheat.

Technology 12

Technology Software Company Marketing 12