MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. Career-ending move? Not with these folks.

Groups 60

Groups B2B Employee Policies 60

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Communications Conversations

JUNE 4, 2019

As any good consumer of media knows, the credibility of the person sharing the message matters. First, Olga Adrienko, currently the head of global marketing at SEMRush, where she’s been since 2013. She graduated in 2008 with a degree in international trade and customs. I just don’t buy it. Finally, one last angle.

Marketing 68

Marketing Leadership Groups LinkedIn 68

MaccaPR

FEBRUARY 11, 2016

Emceed by agency president Paul Maccabee and co-sponsored with the Minnesota chapter of the International Association of Business Communicators, our conversation focused on the power of brands to change the world. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign.

Brand 48

Brand Branding Marketing Film 48

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Doctor Spin

DECEMBER 4, 2023

Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. The International Encyclopedia of Political Communication, 1–6. Media Logic. link] As famously stipulated by Marshall McLuhan, “The medium is the message.” 3 Silfwer, J. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content.

Marketing 53

Marketing Enterprise Print Film 53

Doctor Spin

JANUARY 19, 2024

2013, May 3). Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” 2013, May 3). At the 30th pushup, the instructor decided to end the exercise.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? It’s great, isn’t it?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Mark My Words

DECEMBER 21, 2018

Of course, there isn’t a rule on the matter, but in the age of new wave media; characterised by 24/7 news, online outlets, and a myriad of social media platforms do consumers have the collective memory to hold a brand to account? However, if one is reached, under the current malign of consumer information overload. Almost certainly.

Government 68

Government Retail Financial Consumer 68

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon.

Social Media 83

Social Media Media Viral Tools 83

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Problem was, none of the influential fashionistas disclosed that they were being paid by the store.

Marketing 120

Marketing Advertising Advertising Measurement 120

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. By 2010, more than half of all Fortune 500 companies reported on their CSR activities.

Media Relations 120

Media Relations Trends Media Corporate 120

Bianchi Biz Blog

FEBRUARY 7, 2022

That includes consumer incentives and additional funding for EV charging stations. I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. How long have you been in journalism and how did you get started?

Automotive 91

Automotive Meeting Report Policies 91

Landis PR

MARCH 7, 2022

That includes consumer incentives and additional funding for EV charging stations. I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. How long have you been in journalism and how did you get started?

Automotive 52

Automotive Meeting Policies Media 52

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. ” #6: Stuart Bruce (London, UK). “How?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. Google+ will close to consumers on 2 April.

Tools 69

Tools Insurance Insurance Handbook 69

ISEBOX

MARCH 3, 2016

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Your team needs to keep up with and swiftly respond to evolving consumer behavior.

How To 60

How To Software System Employee 60

PR Conversations

MARCH 19, 2015

In the current landscape, each day consumes (and exhausts) the next. The selfie as self-expression. ” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. The power of the image.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

In the current landscape, each day consumes (and exhausts) the next. The selfie as self-expression. ” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. The power of the image.

System 40

System Construction Public Affairs Publicity 40

Stephen Waddington

SEPTEMBER 29, 2021

The print edition went monthly in 2013, and bi-monthly in 2016. The agency market is a broad church that encompasses publicity, internal communications, crisis response, strategic management communication, and more. It has displaced responsibility for carbon emissions from industry to the consumer for more than two decades.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 176

Marketing Employee Content Marketing Training 176

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Customer service reps should be incentivized not by the volume of complaints they handle, getting customers off the phone quickly and efficiently, but by the number of complaints they actually resolve to the satisfaction of consumers.

Reputation 130

Reputation Viral Employee Customer Service 130