MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. Communicating During a Crisis. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Rock the Status Quo

APRIL 23, 2015

Many consumer bloggers who do product reviews, for example, are brand ambassadors because they are paid in money or product, not unpaid brand advocates. Even paid bloggers need product, and most consumer bloggers are more focused on product reviews for revenue than honest product enthusiasm. Money to promote the new community.

Brand 100

Brand Branding Community Wikipedia 100

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Crisis communications. He develops communication strategies that grow relationships. Branding development and execution.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. Career-ending move? Not with these folks.

Groups 60

Groups B2B Employee Policies 60

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. Prepared for a brand crisis? Click here for your free crisis communication tip sheet! Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120

Trends Mobile Web System 120

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. . According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

Communications Conversations

JUNE 4, 2019

Working with legal and risk teams to manage ongoing issues and crisis situations (how many 25-year-olds do this well?!?!?). As any good consumer of media knows, the credibility of the person sharing the message matters. First, Olga Adrienko, currently the head of global marketing at SEMRush, where she’s been since 2013.

Marketing 68

Marketing Leadership Groups LinkedIn 68

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Prepare in advance for crisis. Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon.

Social Media 83

Social Media Media Viral Tools 83

Bianchi Biz Blog

FEBRUARY 7, 2022

That includes consumer incentives and additional funding for EV charging stations. From that point on, the AN editorial team was flung into full-blown crisis reporting mode, often covering breaking news at all hours of the day. I was planning to move to D.C. How long have you been in journalism and how did you get started?

Automotive 91

Automotive Meeting Report Policies 91

Contently - Strategy

FEBRUARY 1, 2019

At Industry Preview, Forrester principal analyst Joanna O’Connell warned the crowd that blasting the same message across all social media platforms means the whole industry is “hurtling toward crisis.” ” Younger users, she pointed out, don’t just open social accounts to experiment.

YouTube 112

YouTube Instagram Ethics Film 112

Landis PR

MARCH 7, 2022

That includes consumer incentives and additional funding for EV charging stations. From that point on, the AN editorial team was flung into full-blown crisis reporting mode, often covering breaking news at all hours of the day. I was planning to move to D.C. How long have you been in journalism and how did you get started?

Automotive 52

Automotive Meeting Policies Media 52

ZudePR

MAY 31, 2015

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 9) Crisis management grows exponentially. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Stephen Waddington

MARCH 24, 2019

Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. Google+ will close to consumers on 2 April. It’s among the clearest thinking I’ve read on the political crisis that the UK currently finds itself in. ?? Killed by Google is a website that does what it says in the URL.

Tools 69

Tools Insurance Insurance Handbook 69

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile. “I

Brand 48

Brand Branding Crisis Social Media 48

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. But what about the successes?

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Stephen Waddington

SEPTEMBER 29, 2021

But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Even during a crisis response work needs to be planned and scheduled. The print edition went monthly in 2013, and bi-monthly in 2016. Why is PRWeek bi-monthly? The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. But what about the successes?

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 170

Marketing Employee Content Marketing Training 170

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130