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Coke fights back against allegations of dishonest marketing

Agility PR Solutions

Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products? According to the […]. The post Coke fights back against allegations of dishonest marketing appeared first on Agility PR Solutions.

Marketing 117
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Generational Targeting: How to Market to Everyone

Cision

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Whether selling a product or service or controlling a potential crisis, more information and transparency is key. We’ll tell you.

How To 120
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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. Communicating During a Crisis. lags all other sectors but one (financial). What does that mean?

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Is Your Practice Group the Best Fit for You?

Shift Communications

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. Career-ending move? Not with these folks.

Groups 60
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The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Prepared for a brand crisis? Emerged Trends.

Trends 120
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Experience still matters in digital marketing (no matter what the ‘pundits’ say)

Communications Conversations

Working with legal and risk teams to manage ongoing issues and crisis situations (how many 25-year-olds do this well?!?!?). As any good consumer of media knows, the credibility of the person sharing the message matters. First, Olga Adrienko, currently the head of global marketing at SEMRush, where she’s been since 2013.

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CSR Trends for PR and Media Relations Professionals

Cision

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Prepare in advance for crisis. Governments and stock exchanges are even requiring CSR reporting.