Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. Now people desire to give back and give back support to the community.”

Corporate 60

Corporate Interviews Community Newspapers 60

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It’s a corporate anti-bribery training video about my experience, narrated by a former FBI agent.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

MARCH 11, 2013

Richard Bagnall (@richardbagnall) March 5, 2013. A3 But with #PR it still needs to take into account quality of coverage, messaging & target audiences etc #measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. Shonali Burke (@shonali) March 5, 2013.

Handbook 81

Handbook Comparison Advertising Advertising 81

Waxing UnLyrical

APRIL 2, 2013

Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. standingdog A1: not just budget – sometimes time is the more expensive resource.

Measurement 86

Measurement Airlines Banking Twitter 86

Waxing UnLyrical

APRIL 8, 2013

Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. Eric Wittlake (@wittlake) April 2, 2013. Usually this approach leads to … #measurepr — Sandra Fathi (@sandrafathi) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013.

B2C 83

B2C B2B Measurement Twitter 83

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. one may be a spreadsheet!!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Waxing UnLyrical

MARCH 22, 2013

. — Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. Jordan Parker (@JordanAleah) March 22, 2013. A company branded address seems more professional. There were others who agreed with Deb: @ shonali No.

Brand 109

Brand Branding LinkedIn Facebook 109

Waxing UnLyrical

DECEMBER 19, 2012

We have a couple more terrific guest posts running this week, and then we’ll take a break – as, I suspect, you will too – for the holidays, and see you again in 2013. Be safe with the New Year’s Eve revelries, and I wish you hope, health and happiness for 2013… and I’ll see you soon!

Facebook 77

Facebook LinkedIn Google Corporate 77

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Even though this is a well-known idiom, every time I hear or see it I picture the proverbial tire hitting asphalt. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

Waxing UnLyrical

FEBRUARY 25, 2013

Richard Bagnall (@richardbagnall) February 19, 2013. Fleurie Amorette (@FleurieFM) February 19, 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. He also created a lovely Storify of the chat. Fleurie, wasn’t it, though?

Handbook 80

Handbook Measurement Analysis Local 80

Waxing UnLyrical

JANUARY 13, 2014

Invisible’ in 2013 – outside looking in. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Blogging goals for 2014. Based in the Washington, D.C.,

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. measurePR transcript for July 2. Count What Counts: #measurePR Words to Live By.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

JANUARY 15, 2013

I don’t know if it’s acceptable to wish you a Happy New Year when we’re two weeks into 2013, but seeing as how I haven’t talked to you in 2013, I think it is. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Exercises 77

Exercises LinkedIn Google Corporate 77

Waxing UnLyrical

MARCH 4, 2013

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. Tinu Abayomi-Paul (@Tinu) February 25, 2013. Civility builds community. xPotomac was a hit. The focus of that negativity?

Conference 78

Conference Community Twitter LinkedIn 78

Waxing UnLyrical

DECEMBER 22, 2014

Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Kitiya Palaskas offers some timeless tips to help get you on track. Yes, you’ve still got time to do this!

Web 73

Web Creativity Blogging LinkedIn 73

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense.

Leadership 71

Leadership Reputation Employee Hotels 71

Waxing UnLyrical

DECEMBER 20, 2013

A lot of people are publishing “reflection” posts this time of year, and while I’m not going to bore you with the details, I will say that 2013 was, and will be, a landmark year for me… in ways that didn’t always feel great. Yes, I know we just came back, but we want to celebrate the holidays too!

LinkedIn 75

LinkedIn Google Corporate Community 75

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013). And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. Community building. Source: Edelman , 2018). Source: Accenture , 2018).

Marketing 52

Marketing Storytelling Technology Community 52

David PR Group

JULY 13, 2016

Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) What causes the most damage to corporate reputations? Reputation goes beyond your customers and may include opinion leaders, media, the financial community and others. Do you lead a community organization? • Are you an opinion elite?

Reputation 40

Reputation Measurement How To Financial 40

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013.

Sports 60

Sports Internal International Enterprise 60

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JUNE 5, 2015

I last saw Don when we were both speaking at a Ragan Communications-hosted event, right here in DC, in 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I didn’t probe further, figuring he’d tell me whatever he wanted me to know.

Measurement 40

Measurement Hotels Conference Facebook 40

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. These points are found in the work of Earnshaw and also in the new text by Fitzpatrick and Valskov.

Employee 77

Employee How To Internal International 77

Waxing UnLyrical

MARCH 6, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Brand 98

Brand Branding Policies System 98

Solo PR Pro

OCTOBER 6, 2015

The majority of respondents see income trending upward (year-to-year, 2013 to 2015). and Canada are satisfied or somewhat satisfied, and in a 2013 Gallup poll , only 30 percent of over 150,000 people surveyed admitted they honestly enjoy their job and their bosses. Additional Findings. Majority see income trending upward.

Survey 40

Survey Report Local Data 40

prTini

JUNE 24, 2016

I hope it will prove useful to others in the PR community. There are situations where a sincere message is appropriate, e.g. @CbusMarathon standing in solidarity with Boston after the 2013 bombings. So I’ve edited that original post to share now.

Crisis 37

Crisis Mobile Social Media Comparison 37

Waxing UnLyrical

MARCH 8, 2013

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Internal 96

Internal International Case Study Insurance 96

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. Katie Delahaye Paine (@kdpaine) January 8, 2013.

Nonprofit 77

Nonprofit Measurement Social Media LinkedIn 77

Communications Conversations

SEPTEMBER 9, 2014

But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good.

Energy 128

Energy Corporate Agency Insurance 128

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 17: Wendy Zajack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

JUNE 25, 2015

4) Sharpie also hasn’t posted to its blog since July 18, 2013. Obviously, I don’t know the answer since I don’t work for Sharpie and they are not an ACH Communications client (yet! So, let’s pontificate about why Sharpie would have shut down social communities totaling almost 4 million fans.

Social Media 60

Social Media Case Study Media Study 60

The Hoffman Agency

MARCH 10, 2017

If you package it with the right storytelling foil, the community might be more receptive to it. Granted, the magic mix is not something that can be determined overnight, but experiment and see how certain content, even sometimes self-serving ones, can help unlock their community engagement potential. Expand beyond LinkedIn.

B2B 49

B2B Social Media Strategy Media 49

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Vastly funnier and more entertaining are these 2013 Delta video out takes. Delta Airlines’ Video Outtakes.

Travel 89

Travel Airlines Hotels Marketing 89