Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later.

Sports 60

Sports Internal International Enterprise 60

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013). And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. Internal communications and events. Source: Edelman , 2018). Change management.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Brand 98

Brand Branding Policies System 98

Solo PR Pro

OCTOBER 6, 2015

The majority of respondents see income trending upward (year-to-year, 2013 to 2015). and Canada are satisfied or somewhat satisfied, and in a 2013 Gallup poll , only 30 percent of over 150,000 people surveyed admitted they honestly enjoy their job and their bosses. Size of typical client (larger size associated with higher rate).

Survey 40

Survey Report Local Data 40

prTini

JUNE 24, 2016

I hope it will prove useful to others in the PR community. Afterward, when we debriefed internally, we found ourselves asking, “What is the process for this?”. In the weeks following the Paris attacks, we developed the Geben Social Crisis Protocol as an internal document that our entire team can access.

Crisis 37

Crisis Mobile Social Media Comparison 37

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. So today, on IWD, I’m calling your attention to three things: 1.

Internal 96

Internal International Case Study Insurance 96

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Communications Conversations

SEPTEMBER 9, 2014

But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good.

Energy 128

Energy Corporate Agency Insurance 128

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “I share to be part of a community. Founder of All Things IC , Rachel consults, blogs, and speaks on all things internal comms. . “How?

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. If you’re cautious about venturing into unknown territory, you may even want to start with an internal project. How about the communication for your next corporate event? Get professional help.

How To 60

How To Software System Employee 60

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Press releases are well understood in organisations and used as a general-purpose form of communication.

Industry 153

Industry Publicity Agency Community 153

PR Conversations

MARCH 19, 2015

Founding chair of the Global Alliance for Public Relations and Communication Management , and past president of Ferpi , he has written many books, the most recent being Global Stakeholder Relationships Governance: an Infrastructure published by Palgrave Macmillan in December 2013. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

Founding chair of the Global Alliance for Public Relations and Communication Management , and past president of Ferpi , he has written many books, the most recent being Global Stakeholder Relationships Governance: an Infrastructure published by Palgrave Macmillan in December 2013. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 167

Marketing Employee Content Marketing Training 167