MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months. Longer Videos. If we’re constantly being attacked, are longer videos really better? What To Expect Next.

Instagram 120

Instagram Video Brand Branding 120

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. So, whenever I saw an enforcement issue in the news that had similarities to my own conduct, I would blog about it.

Interviews 105

Interviews Ethics Government Internal 105

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ReimaginePR

APRIL 18, 2015

He took home $19 million in 2013. Where the vast majority, the undeniable profit drivers, with the exception of upper management positions barely make enough to live comfortably on their own, the distribution of income in this company is no better than that of the other big players in the corporate world.” Not the CEO though.

Company 120

Company Banking Employee Corporate 120

Waxing UnLyrical

DECEMBER 22, 2014

13 Sizzling Blog Post Ideas to End the Year with a Bang. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. 3 Essential Tips for Digital Marketers. How to Start a WordPress Blog.

Web 73

Web Creativity Blogging LinkedIn 73

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

MARCH 22, 2013

Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Wouldn’t this be one of the basic marketing mistakes to avoid ? Daniel Honigman (@DanielHonigman) March 22, 2013. . Daniel Honigman (@DanielHonigman) March 22, 2013.

Brand 109

Brand Branding LinkedIn Facebook 109

Waxing UnLyrical

JANUARY 29, 2013

Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future. Blogging goals for 2014.

Content Marketing 78

Content Marketing Resources Pitching Web 78

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. If you have a blog, emails and are generating stories, think again. times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

5W PR

AUGUST 27, 2018

By 2013, more passengers were flying Delta than any other airline. Nintendo absolutely dominated the late 80s and 90s video game market. The PS2 bullied Nintendo out of a rapidly shifting gaming market, leaving Microsoft to rise to biggest competitor with its Xbox line.

Company 87

Company Airlines Print Government 87

Waxing UnLyrical

FEBRUARY 25, 2013

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. 19 #measurePR chat is on Gorkana’s Measurement Matters blog. Richard Bagnall (@richardbagnall) February 19, 2013. Fleurie Amorette (@FleurieFM) February 19, 2013. Not just a look backwards.

Handbook 80

Handbook Measurement Analysis Local 80

Doctor Spin

APRIL 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary transformed laid the groundwork for modern public relations strategies. Please support my blog by sharing it with other PR- and communication professionals. Phineas Taylor (P.T.) Source: The End of a Publicity Era: How Ringling Bros. Cutlip, S. Center, A.

Publicity 52

Publicity eBook Ethics Resources 52

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. In this blog post, she shares lessons learned from the failed #ASKJPM Twitter chat. Tuesday, Jan. 7, 12-1 pm ET.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. G put me on her top 50 list of blogs, so I’m a rockstar. I do think social scoring has a place in our marketing efforts; just not the only one. 25 in DC) rather eagerly.

Community 79

Community Nonprofit Twitter Measurement 79

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Doctor Spin

JANUARY 19, 2024

2013, May 3). Doctor Spin | The PR Blog. corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Industrial Marketing Management, 56, 167–180.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

5W PR

NOVEMBER 23, 2021

One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers. The goals of brands marketing on Instagram include engagement with more people, expansion of reach, and the generation of more sales.

Instagram 158

Instagram Publicity How To Social Media 158

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. It’s your first corporate job after years on the agency side. I expected smart.

Energy 128

Energy Corporate Agency Insurance 128

Communications Conversations

JUNE 25, 2015

4) Sharpie also hasn’t posted to its blog since July 18, 2013. New marketing leadership. If you’ve worked on the corporate side, you’ve seen it happen. Point being: When marketing leadership changes, so does strategic direction. And, this from a brand with: 1) 3.6 million fans on Facebook.

Social Media 60

Social Media Case Study Media Study 60

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 118

Measurement Analytics Tools SEO 118

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process.

Television 40

Television Corporate Infographics Radio 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

The Hoffman Agency

MARCH 10, 2017

Consider who your target audience is — in this case, it is the maritime industry business owners — and explore topics like maritime business marketing, financing, or even insurance, which can significantly open up your content sandbox. People (your customers) want to speak to other people, not Skynet or some faceless corporate entity.

B2B 49

B2B Social Media Strategy Media 49

Waxing UnLyrical

DECEMBER 13, 2013

I love Shasta’s approach to relationship-building through GFC, and her blog is a terrific read, like this recent post on forgiveness. I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. You should get to know her. Events that will inspire you: 7.

Conference 110

Conference Hotels Privacy Resources 110

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. Content marketing is PR. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60