Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. What do you think of the layout and navigation?

Internal 147

Internal International Tools Software 147

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Ad spending on social media has shot up from Rs.94 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). ” – Journal of Advertising Research 3.

Marketing 120

Marketing Groups Journalism Social Media 120

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. Just mentioning it on social media isn’t enough.

Brand 100

Brand Branding Community Wikipedia 100

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Mindful Marketing

APRIL 23, 2022

This potential may be even more of a concern in today’s social media infatuated society. True to the show’s name, the 20 episodes now on Netflix were produced in 2013 , nearly a decade ago, giving ‘Old Enough!’ Interestingly, Netflix is now looking to incorporate advertising.

Television 79

Television Film Video Company 79

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Most of the folks I know come from the PR, comms or social media worlds. Holly’s one of those folks who started in marketing right at the beginning of social media. So, I thought about some of the women with more interesting and inspiring career progressions.

Marketing 60

Marketing Leadership Creativity Internal 60

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Here’s an example of my sharing one of SHIFT Communications’ posts about yesterday’s blog post: Attribution is important for finding Pages that shared content you liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Sword and the Script

MARCH 24, 2015

For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Change : Publications are behaving like PR companies to land a slice of the owned-media pie.

Industry 60

Industry Storytelling Journalism Corporate 60

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? What is the ROI of social? For instance: Legal fears the company blog will violate copyright laws. Blog visitors might leave a nasty comment. What if we get sued?

Marketing 87

Marketing Resources Technology Internal 87

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. What Crociata is referring to is Pantene’s 2013 “Labels Against Women” ad from agency BBDO, which examined if gender bias still exists. Always: #LikeaGirl. were facing, but globally.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1.

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

AUGUST 23, 2016

The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown. It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Shift Communications

NOVEMBER 19, 2014

This blog post will disappear in 10 … 9 … 8 …. October 2013. On top of that, Snapchat provides the number of viewers of your Stories, which is helpful in a world where we’re always trying to figure out ways to measure our social efforts. Taco Bell absolutely kills it on social, and that includes Snapchat. Just kidd ing.

Brand 148

Brand Branding Sports B2B 148

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. by Frank Strong. PR Measurement Isn’t Quite the Same.

Measurement 118

Measurement Analytics Tools SEO 118

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Toward the end of 2013, I realized that I wanted to grow in a different direction. Creating content that assists our earned media efforts. The Moz Blog. The Wordstream Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Start listening: Podcast website. Apple Podcasts. Breaking Brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” .

Survey 60

Survey Corporate Social Media Media 60

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). via logging in with a social platform and then see which of those customers is a potential micro-influencer (who already likes the brand enough to try it out or buy).”.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

MaccaPR

JULY 23, 2014

In fact, social channels with a laser-focus on visual content are exploding. lnstagram has more than 200 million active monthly users and more than 50 million users have signed up for the social network within the last six months. The brand attitude and graphic feel shine through in these social media photos.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. 8) Creativity over productivity. Do you want to be invited to make a prediction for next year?

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters. Ed: Did you do a double take?

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 167

Marketing Employee Content Marketing Training 167