The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. In Collier County, Fla.,

Communications 153

Communications Video Social Media Facebook 153

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Berger, J., & Milkman, K. doi:10.1509/jmr.10.0353.

Viral 120

Viral Journalism Advertising Advertising 120

The Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' Facebook.

Facebook 226

Facebook Analytics Video Advertising 226

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Ad spending on social media has shot up from Rs.94 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). ” – Journal of Advertising Research 3.

Marketing 120

Marketing Groups Journalism Social Media 120

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Cision

NOVEMBER 28, 2016

The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. Most businesses are segmenting communication to serve the needs of the different targets within social platforms. .” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations.

Twitter 0

Twitter How To Social Media YouTube 0

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. CPM IS an advertising metric, comparison WILL be made #measurepr.

Handbook 81

Handbook Comparison Advertising Advertising 81

Rock the Status Quo

APRIL 23, 2015

Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Just mentioning it on social media isn’t enough.

Brand 100

Brand Branding Community Wikipedia 100

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 146

Internal International Tools Software 146

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. On the other hand, independent bloggers rely on advertising and sponsors to make a living.

Media Relations 232

Media Relations Marketing Media Fashion 232

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable? How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Most of the folks I know come from the PR, comms or social media worlds. Holly’s one of those folks who started in marketing right at the beginning of social media. So, I thought about some of the women with more interesting and inspiring career progressions.

Marketing 60

Marketing Leadership Creativity Internal 60

Mindful Marketing

APRIL 23, 2022

This potential may be even more of a concern in today’s social media infatuated society. True to the show’s name, the 20 episodes now on Netflix were produced in 2013 , nearly a decade ago, giving ‘Old Enough!’ Interestingly, Netflix is now looking to incorporate advertising.

Television 79

Television Film Video Company 79

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising. Content Marketing Facebook Marketing Social Media Technology'

Facebook 60

Facebook Advertising Advertising Technology 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM.

Marketing 138

Marketing Conference Trends Viral 138

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

FEBRUARY 13, 2018

percent in 2013 and exceeding the numbers for both whites and Hispanics. The traditional media remains highly relevant in reaching African Americans. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. percent, up from 59.3 society that deserves attention.

Television 72

Television Education Groups Community 72

Ishmael's Corner

JANUARY 27, 2015

Credit to social media guru Steve Farnsworth who captured the debacle as a case study. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : Publications are behaving like PR companies to land a slice of the owned-media pie.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: Do you use any types of social media tools that make it easier for colleagues to share each other’s work?

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

MARCH 24, 2015

For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Native advertise through a third-party. Twitter Cards. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable? How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Solo PR Pro

APRIL 26, 2016

Kellye and Jennifer celebrate the conclusion of Solo PR Summit in 2013. She helped with everything from social media to event planning – playing a pivotal role in putting on our first Solo PR event in Atlanta. It’s hard to find good help, and an internship allows you both to test the waters on a trial basis.

Internal 40

Internal International Conference Energy 40

Norton's Notes

NOVEMBER 27, 2017

When Spiegal declined a decent offer of $3 billion back in 2013 from Mark Zuckerburg, the owner of Facebook, Instagram and Whatsapp, wasn’t just going to sit back and twiddle his thumbs. Now, for PRs and social media marketers it doesn’t seem like there’s too much to take notice of yet.

Instagram 34

Instagram Facebook Groups Video 34

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158