Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution. Be engaging.

Communications 61

Communications Hotels Technology Tools 61

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr., Look at influencers who are doing very well and learn from them.

Sports 60

Sports Creativity Industry YouTube 60

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. The third pillar focuses on our own brand and reputation. It’s amazing how survival has a way of tuning one’s senses.

Storytelling 60

Storytelling SEO Agency Leadership 60

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. I did not have any international trips where I just went on vacation.

Social Media 56

Social Media Conference Travel Internal 56

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. What have been the notable shifts you’ve seen impact brands the most in the social media world since you’ve been in the workforce?

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Turn to agencies with demonstrated track records of success, starting with their own brands. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. We’re also pretty good at that technology stuff. Absolutely! Why or why not?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Press will bring more exposure and brand awareness, but locking in donations requires a sustained effort on many fronts.

B2C 192

B2C Community Banking Advertising 192

Communications Conversations

JULY 23, 2019

Katie is also a board member for SocialMedia.org, where she represents Renewal by Andersen in discussions about social media among the world’s greatest brands.” A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A. ” – Adam May. “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics?

Study 113

Study Survey Infographics B2B 113

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. I gave this book two thumbs up in a review in December 2012. What are your goals for 2018 and what tools, skills and roadmap will get you there? Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind.

Crisis 0

Crisis Journalism Hotels Case Study 0

Cision

JANUARY 14, 2016

Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. How much time can you allocate? Read the free “LiSTEN” e-book!

Marketing 120

Marketing Pinterest Mobile Social Media 120

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Invest in automation and technology. Change isn’t easy.

How To 60

How To Software System Employee 60

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Reflecting Greene’s (2014 p.8)

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40

Journalistics

JANUARY 27, 2016

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? For inspiration, consider the Visions some popular global brands have clarified. Increase brand mentions for the blog. What is your blog all about? Increase engagement.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? For inspiration, consider the Visions some popular global brands have clarified. Increase brand mentions for the blog. What is your blog all about? Increase engagement.

Blogging 40

Blogging Strategy How To Writing 40

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! And PR has changed along with it.

Strategy 40

Strategy Case Study Community Creativity 40

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. Original data also increases the chance that your brand will receive coverage.

Data 92

Data Meeting Measurement Guidelines 92