Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. I was born and raised in Saginaw, Mich.

Automotive 92

Automotive Meeting Report Media 92

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Doctor Spin

APRIL 17, 2023

2012, May 17). Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand. 2012, May 17). link] Nordstrom. Business Plus. Patagonia Books.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Barokas

JULY 30, 2018

Instagram’s massive, highly engaged user base along with new advertising, shopping and reporting capabilities (thanks, in part, to Facebook’s 2012 acquisition of Instagram) has made the platform increasingly popular with influencers and brands. Example: “CAPTION. BPR #clientlove #publicrelations #socialmedia”. Account Engagement.

Instagram 60

Instagram Community Advertising Advertising 60

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The ability to communicate complex messages through compelling and relevant stories remains a fundamental value of PR. A version of the complete essay will form the basis of the final chapter of Exploring PR.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. A lot of the websites did so by bulk link-buying or getting them via link networks. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static. His findings are pretty illuminating.

Viral 102

Viral Advertising Advertising Study 102

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Analytics 60

Analytics Instagram Mobile Employee 60

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).

SEO 124

SEO Google Hotels Strategy 124

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities.

Data 92

Data Meeting Measurement Guidelines 92

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. Build your community. With this in mind, what’s next for Snapchat? How will these updates be relevant for brands?

Video 54

Video Mobile Pinterest Advertising 54

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. Oborne cites several examples of editorial that he believes have been influenced by advertisers, but I want to focus on two HSBC examples.

Ethics 60

Ethics Journalism Banking Media 60

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. million in venture capital, in four rounds of funding since 2012, according to Crunchbase.

Case Study 116

Case Study Software Data Web 116

Communications Conversations

MAY 18, 2015

Digital has changed our industry and totally blurred the lines between PR and advertising. I still think about your post from 2012 “ 10 skills the PR pro of 2022 MUST have ” and how many applicants have only one or two of these skills. First and foremost the community of people involved in MIMA is fantastic.

Meeting 60

Meeting Local Industry Journalism 60

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: 2012-present. The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. Go Red For Women.

Engineering 22

Engineering Education Retail YouTube 22

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. The answer, incredibly, could be found in the seatback of that Southwest flight.

Travel 89

Travel Airlines Hotels Marketing 89

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. A lot of the websites did so by bulk link-buying or getting them via link networks. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ).

Technology 12

Technology Software Company Marketing 12

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. Rich started PRexamples.com in January 2012.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The Harvard Business Review focused its entire 2012 January-February issue on happiness. It is a challenge to keep up.

How To 60

How To Software System Employee 60