2012 Advertising Community Writing 
Sword and the Script
MAY 11, 2019
Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Be smart about it.
Bianchi Biz Blog
NOVEMBER 16, 2020
Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. I was born and raised in Saginaw, Mich.
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Doctor Spin
APRIL 17, 2023
2012, May 17). Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers.
PR 20/20
SEPTEMBER 8, 2021
Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.
Buzzstream
MARCH 31, 2020
Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content.
Communications Conversations
FEBRUARY 29, 2016
Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.
PR 20/20
SEPTEMBER 8, 2021
Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.
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