Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Measurement Analytics Data 150

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Great teammate.

Software 150

Software Analytics Data Technology 150

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Judy Luk-Smit , VP of Product at AirPR, previously product management at Dell. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

Analytics 150

Analytics Data Big Data Technology 150

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

Measurement 42

Measurement Blogging Tourism Twitter 42

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Related articles. read more.

Data 120

Data Media Instagram Crisis 120

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Twitter Tourism 60

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. 2011, August 19). 2011, August 19).

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

NewsWhip

OCTOBER 21, 2020

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. More on that next month.

Crisis 158

Crisis Reddit Reputation Tools 158

NewsWhip

DECEMBER 16, 2020

Today we’re announcing Top Websites Leaderboard to help you identify, measure, and compare web publishers by the level of public interest they generate across their entire website, and per article in a given time range. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Web 78

Web Crisis Data Trends 78

Contently - Strategy

SEPTEMBER 25, 2018

” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. People have different goals and different measures of success. It can be a mock-up version.

Marketing 111

Marketing Video Product Launch YouTube 111

Sword and the Script

APRIL 30, 2019

b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 91

Industry Media Technology Employee 91

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” This can increase workplace morale, and boost productivity.

Reputation 60

Reputation Corporate Survey Employee 60

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. I agree – one size does not fit all when designing a measurement program. Alexa and SeoMoz also were mentioned.

Community 67

Community Measurement Analytics Trends 67

Solo PR Pro

JUNE 6, 2017

With the rise of products such as Alexa and Google Home, those numbers are sure to increase. It will be important to optimize client messaging and content for voice, driven by how people ask about services and products and the topics relevant to brands. Google and Facebook dominate internet ads.

Trends 49

Trends Mobile Video B2C 49

Reputation Us

JULY 13, 2017

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. Products/Services (15.5%). Products/Services (16.8%). Products/Services (14.7%). The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

consumers, achieving a reputation score that qualified as “strong” for the first time since the Survey of Bank Reputations began in 2011, conducted by the Reputation Institute for “ American Banker ” magazine. Products/Services (15.5%). Products/Services (16.8%). Products/Services (14.7%). The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It can be exclusive access to content, products and services, or financial remuneration.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 28, 2010

And as this story is told over and over again, that people will use our services, buy our products, donate to our causes, etc. In 2011, let’s make our stories terrific. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. I mean, look at me. So, come on, then.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Karen Freberg

JANUARY 14, 2021

From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things. Now, as we enter 2021, we have lots of books covering social media, management, and key areas in the field like measurement, influencer marketing, and more! Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Communications Conversations

APRIL 21, 2015

Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Tough to measure success here without seeing Target’s analytics.

Social Media 60

Social Media Product Launch Instagram Media 60

Bad Pitch Blog

OCTOBER 7, 2011

Date: Fri, Oct 7, 2011 at 3:14 PM Subject: STUDY: Over 50% of ''Steve Jobs'' tweets came from Apple products Hi everyone, Hope you''re doing well. Thought it might be something that you and/or your readers would find interesting, as a way to measure his impact on our world. Here''s the pitch.

Pitching 48

Pitching Study Measurement Tools 48

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

NOVEMBER 19, 2010

During May of this year, rumors surfaced about Proctor & Gamble’s Pampers causing diaper rash after the company introduced its new Dry Max product line. Companies must protect their reputation in light of rumors, especially those that are defamatory. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 23, 2010

This is not the case with posts where someone has been given a demo of a product. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. 3) As you alluded to Jaxx, we do the product review/giveaway arrangements with bloggers. What do you think?

Blogging 73

Blogging Twitter Facebook Measurement 73

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

APRIL 2, 2019

Let’s face it, if your business is facing a class action lawsuit over accusations your product contains a cancer-causing ingredient – the CFO is willing to pay $1,000 per hour for the best lawyers with a track record of winning. There were just 150 startups on Scott Brinker’s marketing technology landscape when he started tracking it in 2011.

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Experience in premium consumer food products, or related experience. How do you view their product? What were we seeking? That is the industry/niche. Very important: Google yourself!

Brand 70

Brand Branding Local Interviews 70

Waxing UnLyrical

DECEMBER 5, 2010

I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. So, without further ado, here’s this week’s roundup. Give a goat this Christmas , from Steff Metal. Why: this woman is amazing. When I clicked through to her blog, I was even more enchanted.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

OCTOBER 14, 2010

A leader, on the other hand, ascribes importance to the productivity of a group. While they feel that they accomplished their tasks, no one reads the finished product; it is safe, sterilized, and boring. Image: BES Photos via Flickr, CC 2.0 Steve Crescenzo observes this problem in corporate communications. These fine folk did: Jan.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

DECEMBER 6, 2010

Trust me, I can walk away from the Twitter when I need to, be productive. And by going to fewer events, Im getting more done for my job and Im more productive. Ive made great contacts in the industry online, but need to make more contacts in my own backyard with potential clients. It is a catch, one Ive yet to solve.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? My query made it clear that I wanted examples of success, and how it was being measured. Image: JKönig via Flickr, CC 2.0

Pitching 111

Pitching Facebook Interviews Twitter 111

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. So, why not add insurance to the list of endorser-inspired products? Of course, charging people different prices would be unfair. or would it?

Insurance 86

Insurance Insurance Retail Sports 86

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: It’s a marketplace for buying and selling handmade products.

Policies 86

Policies Twitter Facebook Writing 86