Waxing UnLyrical
OCTOBER 14, 2011
tomorrow, for PRSA’s 2011 International Conference. I’m presenting on Monday at 3:30 pm ET (would love to see you there if you’re headed thataway) on practical measurement. Now, if you’ve seen/heard me talk about measurement before, you can skip my session. Measurement is not tough. I thought not.
Waxing UnLyrical
JANUARY 1, 2011
While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.
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Waxing UnLyrical
AUGUST 3, 2015
A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.
NewsWhip
SEPTEMBER 11, 2020
Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Natalie Calvo | BCW Global. Related articles.
Waxing UnLyrical
FEBRUARY 1, 2011
“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.
wiredPRworks
NOVEMBER 13, 2021
Today, on World Kindness Day, I remembered this post from 2011. One of the ways I spread kindness is through social media and writing. Ten years ago, I took our youngest son for a drive after school. Some moments stick in your mind forever. This is one of them. And other times kindness takes some effort.
Doctor Spin
APRIL 17, 2023
He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19).
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