Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 113

Software Tools Publicity System 113

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

Bianchi Biz Blog

NOVEMBER 9, 2020

Consider that: The number of bona fide independent media outlets is declining – in the U.S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Waxing UnLyrical

FEBRUARY 26, 2013

Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. .” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static.

Viral 102

Viral Advertising Advertising Study 102

Critical Mention

JUNE 29, 2018

The company also called in some big guns, having Patriots’ tight end Rob Gronkowski, a spokesperson for Tide, record a video for the brand’s social media channels where he talked about the dangers of eating Tide Pods. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Financial Video 68

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Information overload occurs when you try to consume too much knowledge or data at once.

Pitching 53

Pitching Media Media Relations Writing 53

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 63

Internal International Data Media 63

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Doctor Spin

NOVEMBER 22, 2023

Narrowing of Collective Attention Span The broader implications of our interaction with digital media are further underscored by a study in Nature Communications, which reveals a narrowing of our collective attention span. Today, our perceptions are heavily influenced by news media and influencers, algorithms , and social graphs.

eBook 52

eBook Groups Biotechnology Resources 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

JULY 22, 2019

For entrepreneurs, this period has been an exciting time as the worlds of marketing and emerging technology have merged to create an entirely new marketplace- one unprecedented in its opportunity, intrigue, and global connections. From 2010 to 2015, total US e-commerce retail sales grew by almost $1 billion to $263.3

How To 68

How To Social Media Retail Technology 68

Stephen Waddington

AUGUST 27, 2018

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We During the October 2010 speech at the PRSA International Conference, Larissa Grunig said.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

JUNE 21, 2016

He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. He might have been right, but probably only about cars being sold to consumers. In the B2B technology space, there are individuals that pin their careers on specific products and if you screw that up, you’ll never be forgiven.

Insurance 66

Insurance Insurance B2B Corporate 66

ZudePR

DECEMBER 30, 2016

Like some technological teddy. You must turn down time-consuming commitments. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. Sticking it under my pillow.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. The movement for LGBTQ rights was different.

Media Relations 120

Media Relations Trends Media Corporate 120

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation.

Groups 137

Groups Mobile Real Estate Skype 137

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. Led by the dramatic meltdown of WeWork just weeks before a planned IPO, 2019 was a real year of reckoning for so-called technology unicorns. But there’s no excuse. Tech unicorns stumble.

Real Estate 156

Real Estate Reputation System Sports 156

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52