article thumbnail

News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance. Gen Z has a different relationship with news than previous generations, getting most of its news via social media rather than directly from publishers.

Study 111
article thumbnail

Reputation on social media – Comms must own it or lose it

NewsWhip

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

article thumbnail

3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams.

Trends 165
article thumbnail

How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon.

article thumbnail

Creating Successful Personal Care Brand Marketing Campaigns

5W PR

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. The ad was launched before the Super Bowl in 2010, right around the time that other personal care brands such as Dove were also debuting their own ads.

Brand 88
article thumbnail

Behind the Headlines with Gina Gerber

Cision

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. Consumers have so many messages coming at them on multiple channels that some brands can get lost in the shuffle. My favorite social media platform is… Snapchat. How can they overcome them? Is there a downside?

Nonprofit 149