Stuart Bruce

OCTOBER 4, 2020

Instagram launched on 6 October 2010. was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. Instagram’s 10th birthday is a good time to look at its impact on society.

Instagram 159

Instagram Social Media Publicity Communications 159

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

But when it comes to the typical public relations investment, it’s a bad idea to hit the pause button at the first sign of trouble. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Where does PR fit in?

Comparison 296

Comparison Advertising Advertising Reputation 296

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Before jumping into the experiment, a few words on the big picture.

SEO 152

SEO Corporate Blogging Storytelling 152

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40.

Facebook 62

Facebook Twitter Skype Measurement 62

Sword and the Script

APRIL 18, 2017

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. Why Content Marketing and Public Relations Need Each Other.

Publicity 118

Publicity Marketing Content Marketing Software 118

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How do we want to be defined as a profession? “We

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

SEO 113

SEO Industry Storytelling Google 113

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Brands that actively contribute to environmental causes and communicate these efforts authentically can build a positive image. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Community Trends Technology 78

Doctor Spin

APRIL 25, 2023

The ability to comprehend the thoughts and emotions of others holds transformative potential in the realm of communication. Enhancing your awareness of this concept can significantly increase your communication skills. It enables us to predict and interpret others’ actions, empathise, and communicate effectively.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 174

Reddit Software B2B Technology 174

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types. Photo by Miguel A.

Measurement 133

Measurement Social Media Blogging Mobile 133

PRSay

APRIL 14, 2017

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. All my efforts paid off: I successfully passed my Panel Presentation and the Examination for Accreditation in Public Relations on the first try, and have been proudly certified since summer 2010. I would do it again in a heartbeat.

Nonprofit 122

Nonprofit Local Training Study 122

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. 3 Ways PR and HR can Team up to Attract Talent.

Resources 76

Resources Creativity Publicity Local 76

Doctor Spin

JANUARY 16, 2024

And what does information asymmetry mean for public relations ? The social psychology perspective focuses on understanding how individuals behave, communicate, and make decisions within a group. Similarly, the crew members must use communication, observation, and deduction to identify the impostors with limited information.

Wikipedia 52

Wikipedia Film Groups Journalism 52

PR Conversations

JULY 24, 2018

This PR Conversations post looks at the challenges in attracting smart people to build sustainable careers in public relations, by sharing a conversation that I’ve had with Ann Pilkington, founder of PR Academy , the largest provider of professional PR qualifications in the UK. . Dr. Heather Yaxley. This undervalues the role.

Publicity 46

Publicity Study Government Internal 46

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. It’s a mammoth business that works to communicate many of the same messages of PR, just in a different way.

Measurement 60

Measurement Advertising Advertising Guidelines 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. There are some PR tactics that can help. 6 PR tactics to differentiate your brand.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010. By all public accounts I reviewed, the Notified was a bootstrapped company. This provides you with the flexibility to decide where you want what content to be displayed.

Software 113

Software Tools Publicity System 113

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. Also Cinderella. Seriously.

Publicity 95

Publicity Facebook Twitter Measurement 95

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns.

Analytics 227

Analytics Measurement Pitching Travel 227

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. 2010 it showed the following changes in jarrers from the year before: A 44% decrease in gift satisfaction.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

PRSay

SEPTEMBER 9, 2019

Such a scenario presented itself to me in 2010 and 2014. I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). Instead of being a uniting force, which I loved in my public affairs officer role at PVAHCS, I became a dividing force. We were a top-performing hospital.

Ethics 150

Ethics Public Affairs Government System 150

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. In 2010, Vocus acquired the Help a Reporter. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Case in point? The terms of the deal were not disclosed.

SEO 130

SEO Content Marketing Marketing Software 130

Solo PR Pro

SEPTEMBER 28, 2022

For more than 40 years, Mary Deming Barber made her mark in the world of public relations. She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000. In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). It was 2010 and AVEs were even worth mentioning.

Measurement 60

Measurement Groups Guidelines Education 60

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend.

Publicity 86

Publicity Creativity Measurement Twitter 86

Ishmael's Corner

MARCH 31, 2015

Still very much a public figure, I saw how his approach to communications deviated from the status quo. Mr. Lee clearly understood that communications that stood out would be more persuasive in rallying a nation and gaining peer status with other countries. The New York Times, September 10, 2010. He had a job to get done.

Communications 60

Communications Storytelling Local Policies 60

PR Conversations

NOVEMBER 22, 2023

Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. User Growth. Christopher S. Vice President, Marketing Technology.

Advertising 97

Advertising Advertising Facebook Social Media 97

Stephen Waddington

JUNE 12, 2018

Dear Barry, Your contribution to professionalism in modern public relations practice over the past decade and in particular education and standards in measurement deserves recognition alongside individuals including Alex Aiken and Richard Bagnall in the UK; Dr David Rockland and Katie Paine in the US; and Prof Jim McNamara in Australia.

Measurement 75

Measurement Government Education Conference 75