Stephen Waddington

JANUARY 10, 2019

It’s a powerful example of modern marketing and public relations. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. There’s an over reliance on Twitter for insight in marketing and public relations because it is easily accessible and in its native form is free.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

Study 64

Study Marketing B2B Apparel 64

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. How will that be measured? This is something I’m seeing in other vertical markets too. Value comes from more coverage and measurable results. So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Communications Conversations

JANUARY 8, 2016

What I’d like to talk about today is how the psychology of user behavior has changed on Twitter–and more importantly, how that impacts us as marketers. To level set, think back to 2010 for a second. Brands would jump in. At least not nearly as frequently as they did in 2010. What are brands doing?

Twitter 60

Twitter Customer Service Measurement Brand 60

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. By 2010, three decades later, there were four PR professionals for every journalist in the U.S. Are we seeing the demise of the traditional newsroom in favor of more automated measures? It’s hard to believe.”

Company 111

Company Media Journalism Report 111

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. 8) History and backstory.

Software 113

Software Tools Publicity System 113

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Children (particularly those tall enough to reach the cookie jar on their own or “jarrers”) have become bored with our brand. 2010 it showed the following changes in jarrers from the year before: A 44% decrease in gift satisfaction.

Communications 66

Communications Analysis Print Meeting 66

Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. We know it’s really important as a brand to be present on all those channels: Twitter, Facebook, Instagram and YouTube. Want to expand your brand’s reach? sqigXP0Fm2. Keep it real.

Instagram 120

Instagram YouTube Twitter Social Media 120

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Generally, I’m pretty optimistic about these new tools for PR measurement.

Internal 63

Internal International Data Media 63

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. The first step is always listening and monitoring – finding where people are talking about your organization, industry, cause, brand, and so on.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? In fact, I would guess far less than half will. Maybe less than 10%.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!) It was fun.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. I can go into other examples, but… you get the point. link] [link] [.]

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? This could come in handy. These fine folk did: Jan.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 19, 2010

While Im not familiar with Kpop, this case probably has multple applications to companies and clients who deal with similar defamation issues with regard to their or their products brands. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 54

YouTube Video Measurement Print 54

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. A few weeks ago, Contently head of marketing Joe Lazauskas explained why it’s crucial to make the case for content marketing during uncertain times.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: anthony kelly via Flickr , Creative Commons Here you go. And once you’ve made your bed, be prepared to lie in it. Glad thats over with.

SEO 42

SEO Measurement Blogging Facebook 42

Cision

DECEMBER 27, 2017

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Leverage the “Underdog Effect”.

Marketing 180

Marketing Skype Customer Service Brand 180

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. Pulsar cautions, the “risk score does not necessarily indicate that false news about the brand has been identified.”.

Corporate 78

Corporate Reputation Case Study Employee 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Communications Conversations

DECEMBER 4, 2020

And influencers were starting to work more closely and frequently with brands in the market. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. As was Walmart.

Corporate 139

Corporate Blogging Banking Measurement 139

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? But how do they measure and evaluate? How and where can your consumer touch your brand?

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? However, there should be concrete yardsticks by which to measure such efforts. Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1.

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# This could backfire on marketers.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

DECEMBER 7, 2010

December 7th, 2010 Tweet In India, if you meet someone for the first time you are more than likely to be asked a question that roughly translates to, “What is your good name?&# It’s a name they feel comfortable being associated with. | Waxing UnLyrical -- Topsy.com says: December 7, 2010 at 8:27 am [.] Amrit Pal S.

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

JANUARY 25, 2011

For the sake of one card seller, they might have lost their market dominance. The fact that this hasnt already happened, despite that it was a clear violation of their terms of service, is worrisome and will put a stain on the Etsy brand. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan.

Policies 86

Policies Twitter Facebook Writing 86