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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Over half of Gen Z consumers are over the age of 18.

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What’s Trending for 2023?

PRSay

If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. When consumers are ready to spend again, they will spend on brands that stuck with them.

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AP Style: How relevant is it in 2019?

Communications Conversations

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Technology has changed communication behaviors, too. But, is it still as relevant today in 2019 as it was in 2009?

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Public relations struggling with the content avalanche

Shift Communications

In 2009 did we exceed 18 million stories per year. Schaefer’s content shock , in which marketers create more content than humans can possibly consume. Vice President, Marketing Technology. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. We are well past Mark W.

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Conference Recap: Microsoft’s Frank X. Shaw on Thriving in the Next Communications Age

PRSay

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

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Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

Sword and the Script

The PR technology space can be in some respects, divided into Davids and Goliaths. This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. million in a Series A.

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How to Boost PR Campaigns With Social Data

Beyond PR

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

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