Mindful Marketing

JULY 26, 2019

.” The company crafted Miquela’s persona to be that of a “ 19-year-old Brazilian-American model , musical artist, and influencer” who appears to hang out in hip New York and Los Angeles locales, with real-life celebrities. million followers on Instagram. Someone needs to create and manage the digital personas.

Ethics 70

Ethics Consumer Reputation Corporate 70

ISEBOX

DECEMBER 1, 2016

A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. Read Time: 3 minutes. Dr. Bill is having a rough day.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Stephen Waddington

JUNE 21, 2018

It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume.

Social Media 73

Social Media Print Study Advertising 73

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. Doing these things are “time consuming” if you want to think that way. I took it as an elective.”

Education 150

Education Training Course Social Media 150

PR Conversations

MAY 17, 2018

In 2009, PR adviser and writer, Paul Seaman, wrote a post for PR Conversations: Defending public relations against social media hype. Where some see machine learning technology as beneficial, I envisage further eroding of the human – and indeed, the social – dimension of digitally-based communications.

Social Media 53

Social Media Communications Media Twitter 53

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. As technology advances, we require up to the minute information quickly and efficiently. Mass communication aims to meet these needs. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Prohibition

DECEMBER 17, 2021

Information technology team. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. As recently as 2009, Domino’s Pizza was confronted with an issue that had been caused by its own workers. Department leaders. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62