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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Over half of Gen Z consumers are over the age of 18.

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AP Style: How relevant is it in 2019?

Communications Conversations

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Technology has changed communication behaviors, too. But, is it still as relevant today in 2019 as it was in 2009?

Handbook 131
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Conference Recap: Microsoft’s Frank X. Shaw on Thriving in the Next Communications Age

PRSay

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? Understand the role we play in the world, and technology, asking questions and seeking the truth.”. Synthesize the complex.

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Artificial Endorsers

Mindful Marketing

’ Contrast that certainty with the risk inherent with real human endorsers, such as Tiger Woods, whose 2009 sex scandal caused two of his biggest sponsors, Gatorade and AT&T, to bail. In short, consumers can be deceived. Someone needs to create and manage the digital personas.

Ethics 70
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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

Trends in advanced safety systems and more efficient equipment technology. Their businesses are often all-consuming, back-breaking and require full family support. Besides a brief stint at a community bank in 2009 (thanks to the recession), I’ve always worked as a business-to-business editor reporting on some aspect of transportation.

Groups 55
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. Doing these things are “time consuming” if you want to think that way. I took it as an elective.”

Education 150
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A mindful approach to using social media as professional communicators

PR Conversations

In 2009, PR adviser and writer, Paul Seaman, wrote a post for PR Conversations: Defending public relations against social media hype. As does the likes of Stop Funding Hate which have Twitter-stormed corporations into making grovelling apologies.Today the same types as Jarvis that I questioned in my PRC post long ago have U-turned.