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What’s Trending for 2023?

PRSay

If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. When consumers are ready to spend again, they will spend on brands that stuck with them. Illustration credit: topper ].

Trends 127
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AP Style: How relevant is it in 2019?

Communications Conversations

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!).

Handbook 131
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Confirmation Bias in Media: The Echo Chamber Challenge

Doctor Spin

“Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Source: Digital Journalism 1 Ling, R. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“

Media 52
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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

Trends in advanced safety systems and more efficient equipment technology. Their businesses are often all-consuming, back-breaking and require full family support. How long have you been in journalism and how did you get started? These men and women make their livelihood selling tools and equipment at repair shops.

Groups 55
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. It’s an attempt to engage consumers in a two-way symmetrical relationship, dressed-up as a cute gimmick.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52
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Media relations is thriving

Stephen Waddington

Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. Wires services are an aspect of technology in modern media relations that I moan and b h about in agencies. Take a pride in your work.