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Confirmation Bias in Media: The Echo Chamber Challenge

Doctor Spin

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: Digital Journalism 1 Ling, R.

Media 52
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52
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10 Crisis Communication Tips Every Business Needs

Prohibition

Information technology team. Domino’s Viral Staff Video. As recently as 2009, Domino’s Pizza was confronted with an issue that had been caused by its own workers. Domino’s Pizza apologised and informed its consumers that the two employees are not representative of the company’s brand. Department leaders.