Stephen Waddington

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. An algorithm matched words to subsequent corporate violations reported in the media.

Corporate 120

Corporate Employee System Journalism 120

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. Namely, with Patterson Companies, 3M, and now, Toro. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. Seems informed. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Pay attention to top users and keep them engaged on these social media platforms. Reevaluating Twitter. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. In 2021, I’ve done a number of social media audits. Huge company, right? Allow me to make the case.

Social Media 169

Social Media Twitter Employee Trends 169

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. They often research before purchasing and use different channels , including the brand’s website 52%, reviews 39%, and social media 29%.

Consumer 91

Consumer Social Media Education Advertising 91

Sword and the Script

MARCH 21, 2023

The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. …and few companies would feel the consequences of lost trust so rapidly as banks, but it’s not entirely dissimilar. Listing a role for hire — when no such job requisition exists — feeds the belief a company is growing.

Banking 81

Banking Financial B2B Web 81

Doctor Spin

DECEMBER 16, 2023

Physically attractive individuals tend to be rated more favourably in terms of personality traits, a principle that can be applied in choosing brand ambassadors or public figures representing a company. Journal of Personality and Social Psychology, 35, 250–256. Source: Nursing Times 3 Smith, R. Halo Effect. Nursing Times, 84 51, 68.

Journalism 52

Journalism Ethics Analysis eBook 52

Shift Communications

JANUARY 25, 2023

” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary.

Strategy 78

Strategy Brand Branding How To 78

Communications Conversations

APRIL 21, 2020

Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. Then, in 2009, I started my own consultancy focused on social media marketing. I write one of the longest-running PR and social media blogs in the country. Your story. Just ask them.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. People and companies trying to game the system. People and companies trying to game the system. People and companies just looking for a click.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation. As the industry has started to embrace more credible and meaningful metrics, social media has presented many more challenges.

Measurement 91

Measurement Social Media Media Internal 91

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

Wadds Inc.

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. An algorithm matched words to subsequent corporate violations reported in the media.

Corporate 52

Corporate Employee System Journalism 52

Doctor Spin

DECEMBER 4, 2023

link] Confirmation bias in media reporting can perpetuate stereotypes and misinformation, influencing public opinion and policy decisions based on incomplete or skewed information. Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers.

Media 52

Media eBook Viral Construction 52

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Maxim Behar

APRIL 14, 2024

You know, I truly do this every morning for the past 30 years in the same company, and I feel like it's my first day in the office. In 2009, amidst the Facebook euphoria and the first serious market and economic crisis the world was experiencing, I started writing one rule every day that I thought would be useful on Facebook.

Writing 59

Writing Social Media Meeting Facebook 59

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. However, many of their colleagues from traditional media have been even slower. What’s left is only “paper.”

Newspapers 59

Newspapers Print Media Social Media 59

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Melissa Agnes

MARCH 20, 2014

How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line. A: I am a ‘serial technology entrepreneur,’ navigating the unchartered, start-up waters of many technology companies over the past two decades. A: When the phone rings at 2 a.m., it’s never good news.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry.

Brand 126

Brand Branding Guidelines Creativity 126

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. of marketers are more optimistic about the economy than they were in 2009. B2C services companies saw the greatest shift from 5.8% Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing.

Pitching 87

Pitching Media System Tools 87

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Scott is also a speaker.

Strategy 52

Strategy Training Insurance Insurance 52

Cision

DECEMBER 28, 2015

That said, the majority of social care inquiries go unresolved and unacknowledged. To complicate matters, sometimes customers will vent on social media about you without tagging you for resolution. A great example of a company that is doing this right now is Amazon with their @amazonhelp Twitter account.

Twitter 120

Twitter Brand Branding Customer Service 120

Communications Conversations

JANUARY 11, 2022

Here’s 12 people I’m hoping to grab a cup of coffee with in the New Year: 1 – Nate Sandell, Senior Social Media Manager, Mall of America. Always interesting to hear stories from the social lead at MOA–it’s just such a unique place, so some of the things they do and hear about are pretty extraordinary!

Exercises 60

Exercises Meeting Energy Retail 60

PR Job Coach

MAY 28, 2014

This can do a lot for your career, as these folks will want to collaborate on projects with you and champion you to others in your company. Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional. You can reach Tori on Twitter @ToriRTerhune.

How To 215

How To Groups Engineering Conference 215

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. and 9.6%).

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On the other side, we have small independent companies trying to break into the space. The small independent companies may not be so small anymore. Nothing to compare.

Technology 81

Technology Company Analytics Writing 81

Communications Conversations

JUNE 6, 2019

), Heather Whaling (now in her 10th year of owning her own small agency in Columbus ), Kellye Crane (founder of Solo PR Pro and one of the true saints of the social media world), Kevin Dugan (only met once, but wish I would have had more time with him), and Jason Falls. In 2009, the economy was in a rough spot. I was floored.

Blogging 133

Blogging Analytics Meeting Writing 133

PRSay

AUGUST 31, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. According to the 2009 piece “Diversity Linked To Increased Sales Revenue And Profits, More Customers” in the American Sociological Review, diverse hiring is seen to have a direct correlation to improved financial performance.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Help your company protect its brand and shape conversations that matter. From Safety to Parents Rights.

Radio 120

Radio Interviews Print Travel 120

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons. 1) Soft interviews on your company blog. 4) Personal social media engagement. Finally, the little things matter.

B2B 78

B2B Media eBook Interviews 78

Maxim Behar

JANUARY 31, 2021

For the very first time I felt as part of a large group representing the American international PR company Hill + Knowlton Strategies. I had another chance to hear more from the extravagant Paul in the company of my American friends at the no less extravagant top-floor restaurant in the Reichstag building in Berlin a year before.

Meeting 52

Meeting Internal International Travel 52

Communications Conversations

AUGUST 23, 2016

And, in spots, it’s worked for some companies. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. It’s not the same Twitter we know from 2009. And I mean ANY. I think so.

Twitter 60

Twitter Brand Branding Tools 60