Sword and the Script

JUNE 27, 2020

The recession of 2008 changed housing. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? How will it change PR and communications?

Study 133

Study Publicity Survey Internal 133

Communications Conversations

DECEMBER 13, 2019

I mean, I started this blog in 2008 and I got sideways looks. He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!)

Blogging 78

Blogging Agency Community Local 78

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

ReimaginePR

MARCH 28, 2015

That means what you do and how you behave as a corporate culture is more important than what you tell people to believe about your organization. This worked: Michael McCain of McCain Foods came face to face with the fact that his product had caused death and illness across Canada in 2008. Blog PR Agency Advice PR Advice Reimagine PR'

Crisis 120

Crisis Customer Service Agency Corporate 120

wiredPRworks

FEBRUARY 11, 2019

Clients include Fortune 50 companies, luxury retailers, hotels, events, small businesses, government agencies, associations, entrepreneurs and online students in 22 countries.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

ReimaginePR

APRIL 18, 2015

Where the vast majority, the undeniable profit drivers, with the exception of upper management positions barely make enough to live comfortably on their own, the distribution of income in this company is no better than that of the other big players in the corporate world.” Blog PR Agency Advice income equality PR Advice values'

Company 120

Company Banking Employee Corporate 120

wiredPRworks

FEBRUARY 12, 2018

A PR pro's pro for leading agencies, Barbara hosted Ultimate PR Secrets, the world's first virtual PR conference, in 2007. A digital pioneer forging new frontiers, Barbara founded Social Media Club Chicago in 2008 and led a team to produce over 60 events. She loves to entertain, especially in front of audiences.

Case Study 40

Case Study Conference Reputation Small Business 40

Communications Conversations

DECEMBER 8, 2022

But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Holly is now the vice president of corporate branding and partnerships at Polaris. Thomas in 2007-2008. Anna’s one of those rare folks who has worked in almost every different PR/comms environment.

Marketing 60

Marketing Leadership Creativity Internal 60

wiredPRworks

FEBRUARY 23, 2018

Attendees of the event will be association/non-profit and corporate and special event planners, third party meeting professionals and various industry suppliers. In 2008, Barbara founded Social Media Club's Chicago chapter and contributed to planning over 70 exciting monthly events.A

Education 51

Education System Meeting Nonprofit 51

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Solo PR Pro

JANUARY 12, 2016

Long-time Solo PR Pro Premium member and frequent collaborator Karen Swim, who has worked alongside founder Kellye Crane since the blog was launched in 2008, has taken ownership of the company. Today, we’re happy to share news of a transition that has been underway for many weeks.

Resources 40

Resources Community Enterprise Banking 40

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But when the agency showed the same TV spot to black women, they felt the kids’ behavior in the spot was rude and obnoxious.

Marketing 48

Marketing Advertising Advertising Agency 48

PR Conversations

APRIL 24, 2018

José Manuel Velasco is an executive coach and communication consultant, a member of the advisory board of the Latino American leading PR agency Llorente & Cuenca (and is its coaching practice lead), and serves as senior advisor of Thinking Heads. Language creates reality, so really all we can manage are our conversations.

Journalism 79

Journalism Ethics Film Construction 79

ZudePR

JULY 27, 2016

Who wants to read about what you’re going to do “going forward” or the “thrill” (nay “delight” ) of some corporate semi-bauble. Not when you consider Microsoft’s rumoured to have offered 10 times that amount back in 2008. and Harnessing Difference appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Google 60

Google Wireless Digital PR Meeting 60

The Hoffman Agency

APRIL 3, 2017

By Adele Soh , Senior Account Executive, The Hoffman Agency Singapore. Of course for a company to last several decades and to continue to grow into a global corporation and household name, it needs to be able to adapt, grow with the times and yet not neglect its core brand values. Looking forward.

Transportation 28

Transportation Mobile System Video 28

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. This is shown by the requests we get as an agency.

Interviews 28

Interviews SEO Banking Radio 28

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. Says Terrie Williams, president, the Terrie Williams Agency in New York: “D. The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. Established in 1990, the D.

Publicity 156

Publicity Corporate Community Advertising 156

Communications Conversations

SEPTEMBER 9, 2014

It’s your first corporate job after years on the agency side. I consider myself so lucky to have started my career at PR agencies in New York that were founded and staffed by some of the most influential women I’ll ever meet. I’m newish to the corporate world, but I do believe that agency experience does everybody good.

Energy 128

Energy Corporate Agency Insurance 128

Sword and the Script

FEBRUARY 16, 2019

2) Marketing leaders add creative headcount and build in-house agencies. A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days.

Social Media 120

Social Media Video Agency Healthcare 120

Waxing UnLyrical

OCTOBER 3, 2016

I started my career at a Philadelphia-based ad agency, and then spent a period of time back here in the ‘burbs as communications director of a local church and a non-profit missions agency. Ed: “put the ‘non’ in the ‘non-profit’ of the missions agency”… HAHAHAH!!!].

Measurement 100

Measurement Banking Agency Small Business 100

PRSay

SEPTEMBER 12, 2016

Aedhmar, you certainly have earned the Distinguished Service Award and, as we both are agency citizens, I am particularly pleased to share the podium with you this evening. At Ketchum — and in many of the other great agencies — this commitment is at our core. Anniversaries. They are exciting times, amazing times.

Leadership 0

Leadership Agency Education Communications 0