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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? By comparison, during the 2008 recession GDP shrunk by no more than 2.1% It is also creating opportunities for smart, assertive agencies.

Agency 122
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From start-up to PR powerhouse: Looking back at 15 years of Presspage

Presspage

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says.

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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. “Do you offer solutions?

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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

The following article first appeared in the February 2008 issue of PR Tactics. Parke Gibson International, in New York in 1960. “He Says Terrie Williams, president, the Terrie Williams Agency in New York: “D. As Dukes notes, during the 1960s, many corporate executives still regarded PR professionals as publicists.

Publicity 157
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PR Job Coach - Untitled Article

PR Job Coach

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274
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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects. Give our services a try.

Study 134
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Exploring Best Practices in Global Communications

PRSay

So many of the best and brightest journalists, executives, diplomats and PR folk descended on Beijing as part of the buildup to the Beijing 2008 Olympics. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. He is the 2022 PRSA international assembly delegate.