Shift Communications

OCTOBER 2, 2014

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Oddly, it’s a progressive spirit that feels a lot like 2008. Minus the recession.

Creativity 141

Creativity Construction Agency Social Media 141

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis.

Marketing 60

Marketing Leadership Creativity Internal 60

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales.

Financial 52

Financial Social Media Banking Media 52

Mindful Marketing

JUNE 5, 2021

by Emilie Rush - digital media major and student director of The Pulse media hub at Messiah University As a student of marketing and a person of color, Häagen-Dazs’ new diversity-driven ad campaign quickly caught my eye. The campaign made sense, given the company’s values and goals.

Consumer 65

Consumer Retail Community Company 65

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage.

Publicity 52

Publicity eBook Ethics Resources 52

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Consider in-app advertising to fintech/finserv related sites.

Banking 79

Banking Financial Advertising Advertising 79

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. More Intelligent” Marketing Automation. I love traditional marketing automation.

Agency 84

Agency Enterprise Technology Analytics 84

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. Integrated Marketing Communications (IMC). Internet marketing. Market research. Market research. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise.

Public Affairs 40

Public Affairs Internal International Community 40

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. No longer would they rely on journalists to publish their news – PR departments stepped past journalists to begin producing and disseminating brand journalism to the audiences that mattered most. Around the same time, Web 2.0

Google 94

Google Guidelines SEO Engineering 94

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Host a themed party or event that aligns with your brand and values. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

NOVEMBER 12, 2019

That’s solving a very real problem for marketing leaders today. Lately, it seems every other week a marketing colleague will forward me an email from one of these sites and ask me if they should claim their profile on the site. If you make this part of your regular marketing cadence, you are less likely to be caught by surprise.

Software 17

Software B2B Marketing Data 17

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. I have said many times that the difference between a market (for marketers) and publics (for public relations professionals) is that an organization can create its markets but that it cannot create its publics. – Grunig – Facing up to Facebook

Reputation 52

Reputation Social Media Internal International 52

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Do you believe Marketing, PR, and SEO will merge into one? Sadly, investment in advertising won’t help combat this, only PR.

Interviews 28

Interviews SEO Banking Radio 28

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Mindful Marketing

NOVEMBER 3, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Halloween was here and gone, but its effects live on. It may come as a shock that the “King of Beers” created a unique Halloween-themed advertising campaign to discourage drinking. Check out Mindful Marketing Ads and Vote your Mind!

Consumer 51

Consumer Banking Advertising Advertising 51

Waxing UnLyrical

JUNE 8, 2016

Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). There’s no cheaper way to boost brand awareness. That’s a hyper-engaged audience.

Communications 40

Communications Twitter Advertising Advertising 40

Waxing UnLyrical

JULY 18, 2011

I took up my post in the UK in February 2008. For marketing specifically, probably the biggest issue is that so many people in the business STILL think this stuff is new… What are the key differences between the US digital comms space and the UK? Where does the mainland Europe market fit into this US/UK comparison?

Creativity 74

Creativity Local Comparison Groups 74

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

HMA Public Relations

DECEMBER 29, 2017

And joining me to talk about this is Mr. Bill DAlessandro from Elements Brands. Since the stock have been down 40%, the market as a whole is up like 30% to 40%, Kroger has only gotten 5% of the value back. The one thing Target does have going for them is their private label brand portfolio is very, very strong. Bill : Yeah.

Retail 48

Retail Facebook Real Estate Google 48

The Stalwart Blog

APRIL 10, 2015

I remember what a big deal it was in 2008 when President Obama declared his road to the White House via text message and email. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. Similar to marketing, one-way communication is not enough.

Television 60

Television Mobile Government Facebook 60