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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
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Did we blow our chance to change the marketing world with social media?

Communications Conversations

After all, consider the following: MySpace was the dominant social media platform in 2007. Friendfeed launched (and was subsequently acquired by Facebook a couple years later). Twitter looked like this in 2007–and the President of the U.S. It never truly unlocked the power of marketing like many of us had hoped early on.

SMB 99
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Why Ello isn’t the new Facebook (and the reason has nothing to do with technology)

Communications Conversations

And, I’m sure we’ll see tons of posts this week about how Ello is going to be the next Facebook. Through all this testing and “early adopting” (although, to Jeremy Pepper’s point , testing new platforms is something you owe to your clients), Ello isn’t going to be the new Facebook. And you know why?

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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10 Marketing Technologies That Should Be On Your Radar in 2021

PR 20/20

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. See for yourself.

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What’s Trending for 2023?

PRSay

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. The escalating war in Ukraine further restricts the petroleum market, wreaking havoc on gas prices and supply chains. Beyond words: adding multimedia to story pitches.

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Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Facebook is demanding changes to the way we do things as companies who have brand pages. Account Manager, Marketing Technology. Content Marketing Social Media 2015 social media'